Our journey in direction of model reinvention and disruption started 12 months in the past, pushed by a ardour for perfection and a want to set new requirements of sophistication in luxurious hand care. Leveraging the experience of the famend Winkreative company, headed by Tyler Brûlé, we got down to craft a timeless and iconic model world that’s elegant, trendy, and easy, but stands out with moments of affect and class.
We have labored with the crew at Winkreative to carry this imaginative and prescient to life with a design that displays our dedication to luxurious pure substances and transparency. Inspired by our Munich heritage and a love of pure simplicity, each component of our packaging is imbued with which means and thoroughly chosen to strip away extra, have a good time transparency, and act as a direct translation of our product and model. Every component of our packaging is imbued with which means, each design alternative is aware.
In a magnificence trade the place type typically leads over substance – suppose excessively ornamental design and complicated advertising lyricisms – that is packaging that strips away the surplus, celebrates transparency and acts as a direct translation of product and model. Only the important is communicated, with delicate thrives that reward inspection; descriptions are free from hyperbole and smells are represented by color dots, whereas an interior sample gives a second of shock and a triangle motif references the model’s Bavarian roots.