The way forward for breakfast is right here, and it contains the metaverse, in line with REESE’S PUFFS. The candy cereal model collaborated with artist Yoon Ahn and her model AMBUSH to create a brand new immersive breakfast expertise. The limited-edition CHROME PUFF permits shoppers to entry the Breakfatverse expertise, and the cereal bowl that doubles as a vogue accent is totally impressed by the AMBUSH aesthetic.
REESE’S PUFFS is taking followers past the cereal bowl and reimagining the way forward for breakfast — within the metaverse, and in actual life — in collaboration with up to date designer, Yoon Ahn and her model, AMBUSH®. The partnership, which first debuted final month with a designed REESE’S PUFFS cereal field, is now increasing into an immersive breakfast expertise created solely for REESE’S PUFFS followers.
Starting right now, reservations can be found to The Next Breakfast Dimension — a futuristic diner vacation spot the place meals and vogue collide, open solely on Wednesday, Nov. 16 in New York City. Guests may have the prospect to style, contact and see the way forward for breakfast in a chrome-filled REESE’S PUFFS expertise the place they will preview the complete REESE’S PUFFS x AMBUSH® collaboration earlier than it’s out there to the general public.
“From the place you eat your bowl of cereal to what you eat it out of – the way forward for breakfast has no limits,” mentioned Mindy Murray, Senior Marketing Communication Manager at General Mills. “There is nobody higher to convey this futuristic look to life than Yoon Ahn.”
On Thursday, Nov. 17, followers in all places within the United States should purchase the solely designed CHROME PUFF, acquire entry to the primary interactive Breakfastverse expertise, and rating a Collectible REESE’S PUFFS Cereal Box, all throughout the REESE’S PUFFS x AMBUSH® collaboration:
- The Next Breakfast Dimension: Be the primary to preview the CHROME PUFF and acquire early entry to the Breakfastverse at this futuristic diner expertise in New York City on Wednesday, Nov. 16. Reservations are first-come, first-serve at OpenTable.com and embrace loads of REESE’S PUFFS.
- The CHROME PUFF: Intrepid cereal lovers can get their palms on the expertly crafted, cereal-bowl-turned-fashion accent impressed by AMBUSH®’s metallic and trendy aesthetic. The CHROME PUFF is the one accent match for the way forward for breakfast with a foldable chrome spoon, permitting you to convey your most trendy self to the breakfast desk, or wherever your morning takes you. This stylish bag is accessible in a restricted amount at shop.reesespuffs.com for $149.99.
- The Breakfastverse: Navigate a REESE’S PUFFS-inspired metaverse that captures the cutting-edge type of Yoon Ahn in an interactive on-line expertise created to discover whilst you eat breakfast. Participants who navigate their manner by the Breakfastverse and make it to the ‘Chrome Throne’ will likely be entered right into a sweepstakes for an opportunity to win their very own CHROME PUFF or the Collectible REESE’S PUFFS Cereal Box.
- Collectible REESE’S PUFFS Cereal Boxes: The authentic REESE’S PUFFS x AMBUSH® designed cereal field is accessible at retailers nationwide proper now for $5.24 and beginning November 17 a collector’s chrome-inspired REESE’S PUFFS x AMBUSH® field will likely be out there at shop.reesespuffs.com. From embossed components to reflective textual content, the limited-edition field ($49.99) pays homage to the futuristic vibes of the CHROME PUFF.
The REESE’S PUFFS x AMBUSH® assortment builds on the creative partnerships REESE’S PUFFS has change into recognized for cultivating — from music to artwork and now vogue — tapping into new experiences and creating covetable equipment, certain to please its largest followers.
“I’ve at all times been an enormous REESE’S PUFFS fan so getting the prospect to consider what the way forward for breakfast may seem like alongside an iconic model was a dream come true,” Ahn mentioned. “The CHROME PUFF is our tackle breakfast on-the-go in probably the most trendy manner. The metaverse referred to as ‘Breakfastverse’ we constructed collectively is playtime for the inside youngsters in all of us. You can get pleasure from it by your self in addition to with household and mates. It’s going to be a surreal expertise that I feel everybody will love.”