The marketing campaign contains 5 limited-edition cans sporting a dynamic design that could be a fusion of music and vivid cultural identification. Each can highlights a novel instrument, like a drum or a guitar, in addition to Saudi architectural and textile influences. Additionally, the cans have an interactive part, and when scanned by Snapchat, the devices come to life through a fascinating filter.
Designed with love by PepsiCo AMESA Design Team. Celebrating the “canvas” of music, the 2022 Pepsi x Music Campaign invitations the outdated and new ‘beat’ of the dominion. Campaign is all about celebrating the ‘Fusion of Inclusion,’ which spans various musical. The Design Team created a dynamic fusion of cultural design language and 5 restricted version music-themed cans for the marketing campaign. Spanning the total product lineup of Pepsi, Pepsi Max and Pepsi Diet, we created daring geographic distinctive designs every that includes a distinct instrument to seize the sense of common love and uniting energy of music with a regional aptitude. We additionally captured the great thing about conventional cultural iconography we see mirrored in Saudi structure, textiles, and artifacts and translated it to the medium of packaging.