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PXG x Nick Jonas Launch Limited Edition Collaboration With An Exclusive One-Day Pop-Up Clubhouse In SoHo, New York


President & Executive Creative Director, PXG, Renee Parsons, international pop star Nick Jonas, and HYPEGOLF’s Courtney Kenefick and Ray Mate. (Photo by Noam Galai/Getty Images for PXG)

Our clients are on the forefront of the whole lot we do, and we wished to create an area the place they may take pleasure in and have a good time this thrilling new collaboration with us. Nick, Bob, and I see golf as a way of life and, extra importantly, a strategy to join with others.

PXG, no stranger to throwing unforgettable events, stored the launch momentum for the PXG x Nick Jonas Capsule Collection going with a second New York City primarily based celebration. The PXG Clubhouse, impressed by the PXG House on the world-renowned Scottsdale National Golf Club, supplied friends an immersive pop-up expertise in SoHo, NY, for one-day solely on November fifteenth, 2022. PXG reworked the 216 Lafayette area to deliver the celeb collaboration to life, by means of numerous experiential contact factors together with a gifting clubhouse locker room, placing inexperienced, PXG x NJ Apparel and Accessories to buy by way of QR code, and immersive picture alternatives.

In the midst of busy retailer enlargement efforts, PXG added a star collaboration to their 2022 enterprise endeavors, with the supposed objective of introducing the model to an untapped and underserved market of youthful golfers and followers of sport trend. Press, influencers, and trend tastemakers had been invited to a personal 40-minute director’s chair panel dialogue within the morning, moderated by HYPEGOLF, the place Jonas, Parsons, and Ray Mate, HYPEGOLF Senior Editor, mentioned the partnership, collaboration course of, and the way forward for golf trend.

In the afternoon, the PXG Clubhouse was opened to the general public by way of pre-reserved “tee occasions.” Those fortunate sufficient to attain a coveted appointment grabbed a chilly brew or chilly pressed juice whereas they previewed and shopped the 15-piece attire and nine-piece equipment assortment. Each visitor was welcomed with unique entry to a PXG Clubhouse locker, stuffed with swag luggage that included PXG x Nick Jonas Capsule Collection equipment.

“Our clients are on the forefront of the whole lot we do, and we wished to create an area the place they may take pleasure in and have a good time this thrilling new collaboration with us. Nick, Bob, and I see golf as a way of life and, extra importantly, a strategy to join with others. NYC’s bustling SoHo neighborhood felt like the right stage to host our clients and future clients for an experiential occasion.”- Renee Parsons, President and Executive Creative Director of PXG Apparel.

PXG x NICK JONAS NYC CLUBHOUSE IMAGES HERE

ABOUT PXG:

Founded by American entrepreneur and philanthropist Bob Parsons in 2013, PXG produces a few of the world’s best golf golf equipment and attire. Established in 2018 by businesswoman and trend entrepreneur Renee Parsons, PXG Apparel provides clients seasonal sport trend designs for any endeavor. With an unrelenting dedication to efficiency excellence based on the premise of limitless time and sources devoted to analysis and growth, PXG presents an uncommon method to product growth with a groundbreaking endgame.

@PXG @NickJonas #PXGxNickJonas #PXGApparel

ABOUT NICK JONAS:

After electrifying music from a number of angles, showing in blockbuster movies, and launching profitable enterprise ventures, Nick Jonas nonetheless challenges himself and well-liked tradition. Of course, his story as one- third of Jonas Brothers stays well-documented—particularly given the band’s chart-dominating 2019 comeback Happiness Begins, bought out excursions, and subsequent GRAMMY® Award nomination. At the identical time, he established himself as a dynamic solo artist with a penchant for breaking boundaries. 2014’s self-titled Nick Jonas yielded the triple-platinum “Jealous,” double-platinum “Chains,” and gold- licensed “Levels.” Its 2016 follow-up Last Year Was Complicated spawned the anthem “Close” [feat. Tove Lo] and introduced his streams into the billions. In 2017, he contributed the Golden Globe® Award- nominated “Home” to the Ferdinand soundtrack. Meanwhile, his songwriting can be acknowledged with the distinguished Hal David Starlight Award from the Songwriters Hall of Fame in 2016. Along the best way, he additionally captivated audiences as a re-occurring judge on NBC’s The Voice and in huge display screen favorites reminiscent of Jumanji: Welcome to the Jungle, UglyDolls, Midway, Jumanji: The Next Level, Chaos Walking and extra. In 2021, Nick launched his studio album Spaceman [Island Records]. In 2022, Nick joined NBC’s new aggressive dance sequence Dancing With Myself as a judge alongside Shakira and Liza Koshy.

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