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PÜR Expands Core Cosmetics Offerings with New Color Innovations


PÜR is devoted to offering simplified but highly effective magnificence necessities, and with these new improvements we’re thrilled to increase our shopper’s core lineup of merchandise, going past the complexion merchandise they’ve recognized and cherished for years and bringing day-after-day, wearable shade into the combo,

PÜR Beauty, the complexion authority recognized for its high-performance, multitasking clear magnificence choices, is proud to announce right now the extension of its core assortment with new shade choices, On Point Eyeshadow Palette and Silky Pout Creamy Lip Chubby. The model may even be introducing a brand new Multitasking Essentials Best Seller Kit and travel-sized Tone Up Niacinamide Firming Eye Serum as a part of its Fall 2022 lineup.

“PÜR is devoted to offering simplified but highly effective magnificence necessities, and with these new improvements we’re thrilled to increase our shopper’s core lineup of merchandise, going past the complexion merchandise they’ve recognized and cherished for years and bringing day-after-day, wearable shade into the combo,” mentioned KC Giddings, Executive Vice President & General Manager of PÜR.

The On Point Eyeshadow Palettes are impressed and named after the times of the latter half of the week: Wednesday, Thursday, Friday and Saturday. Each of the 4 palettes options six extremely pigmented and easy-to-blend matte, shimmer and metallic shades, permitting you to create customizable appears that take you from a delicate, impartial weekday to a daring weekend. The skincare-infused formulation comprise Turmeric Extract to brighten the looks of lifeless pores and skin and Pomegranate Enzyme for a soothing impact and added moisturization.

Silky Pout is a jumbo-sized, creamy lip pencil filled with good-for-you components like Sunflower Seed Oil and Rosemary Leaf Extract that soften, moisturize, and shield lips whereas including a pure flush of shade. Available in 4 versatile, impartial shades, Blushing Rosé (Dusty Rose), So Peachy (Peachy Nude), Sugar Plum (Soft Berry), and Raspberry Spritz (Honey Pink), the multitasking system can be utilized to the cheeks for a buildable blushing impact.

“PÜR’s new lip and eye merchandise have already change into staples in my very own private routine and are must-haves in my package when working with shoppers,” mentioned Jamie Greenberg, Celebrity Makeup Artist and PÜR Brand Partner. “The formulation are extremely top quality, lengthy lasting, and work fantastically on all pores and skin tones and kinds.”

All merchandise are formally accessible on purcosmetics.com, at Shoppers, SDM.com, Amazon and HSN.com. On Point Eyeshadow Palette, Silky Pout Creamy Lip Chubby and Tone Up Niacinamide Firming Eye Serum are even be accessible in-store at ULTA and on ULTA.com.

About PÜR:

Since the model’s inception in 2002, we now have redefined clear magnificence with one mission in thoughts—to supply PÜR Beauties multitasking magnificence options that help—by no means compromise—their way of life. Designed to intensify your natural-born magnificence, our full product combine is backed by clinically confirmed know-how to depart pores and skin feeling and looking its greatest…lengthy after the make-up comes off!

PÜR provides these of all ages, races and pores and skin sorts high-performance magnificence options and skin-loving merchandise. By focusing as a lot on the components omitted of formulation as included, PÜR units the usual for a greater form of magnificence. From efficacious complexion and shade make-up to transformative skincare, our skin-enhancing formulation are clinically confirmed to ship. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free.

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