Promise is a brand new Finnish hair care line made by hair professionals for skilled hair salons. We strongly consider that life with out artwork is silly, and funky hair is on a regular basis artwork in its finest type. When you assist your native hairdresser, you additionally assist your self. Local hairdressers we salute, in skilled haircare merchandise we belief. We come from Finland prkl.
We don´t promise you a rose backyard, solely a very good hair care and styling line for an affordable worth. It’s a Promise. Make love, not conflict. #supportyourlocalhairdresser
How can a brand new hair care line be launched in a market the place nobody wants a brand new hair care line? Here in Finland, skilled hair care merchandise have discovered their method from hair salons to department shops and on-line shops, with vital reductions taking away the essential gross sales from the hair salon’s revenue. The similar merchandise whose credibility and advertising and marketing hairdressers labored tirelessly for years to ascertain. “bought solely in skilled hair salons”, has change into simply an empty promise. We hoisted the black flag and determined to combat again, to deliver clients again to the salon to buy their hair care merchandise, again to the place the merchandise are identified and understood.
Bringing to the sector transparency and a promise that’s saved. A product line that would really solely be bought in salons and at costs that clients may afford. But tips on how to stand out, appeal, and create a design that sells itself? How to win hairdressers over and make them consider the promise? How to get clients to fall in love? How to make packages so interesting and distinctive that you really want all of them? How to show a model right into a phenomenon, and on an underdog’s finances, no much less?
The product line was christened “Promise”.
And it desires to be worthy of its identify. Promise merchandise won’t ever be bought wherever aside from in salons. If the model breaks its promise, it can pay half one million euros in complete, divided amongst all its clients who bought the merchandise. So the Promise identify is for actual, not only a advertising and marketing ploy. Every bundle has a novel design and story. All 20 merchandise within the hair care line embody a vow that every product lives as much as (We Promise). Every product additionally contains issues we can not do, even when we wished to (We don’t promise).
And that’s the place the magic occurs. Hair care strains are usually secure and constant of their design. What if we took a wholly totally different strategy? What if appeal and pleasure took priority over consistency? What if each bundle had a novel design? The present international scenario makes us lengthy for extra pleasure and sympathy. Peace and love. Kittens, flowers, and peace indicators. Life with out artwork can be totally silly. We wished the Promise line to exude exhilarating anarchy. We drew our inspiration from hippies, road artwork, granma’s flowery curtains, and handicrafts. We let the paint fly, and the colours shine.
At its finest, the Promise line on salon cabinets conjures up folks to gather, beautify and make life extra colourful and enjoyable. It doesn’t damage that the packages are additionally Instagrammable and promote themselves off the shelf or, on the very least, with a hairdresser’s experience. So the world had room for an additional hair care line, in any case! It simply needed to be thrilling and totally different sufficient – the Robinhood of its subject.