Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives), together with
business companions, have promoted the breathtaking underwater seascapes of the Maldives to
the SEA market at ADEX Ocean Mission 2023. This occasion was held from 31 March 2023 to 2
April 2023, on the Sands Expo and Convention Centre in Singapore.
With a historical past spanning 26 years, ADEX is the largest and longest-running dive expo in Asia –
thought-about to be one of many business’s “must-attend” occasions. ADEX brings collectively
distinguished VIPs and audio system from throughout the globe – scientists, marine conservationists,
underwater photographers, videographers, and lots of others. It additionally offers a platform for
varied exhibitors equivalent to dive operators, tools producers, and nationwide tourism
MMPRC utilised this occasion to supply the newest vacation spot info to guests
and create consciousness for the Maldives as a most well-liked dive vacation spot. The truthful was additionally an
preferrred platform to gather market intelligence focused for a distinct segment phase by means of
observations, and perceive the feelings of divers and dive fans from the Asian
and South East Asian markets, with a view to greatest promote and appeal to guests from this
phase to the Maldives.
Participation on this occasion comes underneath our efforts to advertise the
Maldives as essentially the most most well-liked vacation spot amongst Southeast Asian, particularly Singaporean
travellers, and to showcase the diving and underwater experiences accessible within the Maldives
on the largest dive truthful within the SEA market.
Some of the actions on the stand for Visit Maldives included a photobooth, informative
flash playing cards about Maldivian marine life, and art work displaying the completely different dive areas in
The Chief Executive Officer and Managing Director of MMPRC, Mr Thoyyib Mohamed, was
one of many audio system on the occasion, describing the actions performed by MMPRC to assist
sustainable tourism and diving ventures, in addition to updates on the current happenings within the
Sunny Side of Life. Mr Thoyyib highlighted the significance of the South East Asia Market and the energetic assist
of the ADEX organisers for the vacation spot and its help in promotion of the dive
phase shifting ahead.
This market ended final yr with 23,080 guests in complete. From January to February this yr,
the Maldives welcomed 5,897 vacationers from the SEA market. MMPRC has been holding
a number of actions concentrating on this market, together with joint-marketing campaigns with main
stakeholders, out of doors promoting campaigns, participation in gala’s, internet hosting webinars,
E-Learning applications and different occasions. This contains participation in ITB Asia 2023,
conducting a roadshow in South East Asia, and a media marketing campaign with the Robb Report.
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