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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has initiated a marketing campaign with Travel Daily Media geared toward growing visibility for the Maldives within the SEA market. The marketing campaign shall be held from July to September 2022.
Travel Daily Media is a web based platform specialised in disseminating journey and hospitality business information, opinion, and evaluation for journey professionals. They have lively subscriber bases and contributors in Asia, Europe, USA, Middle East, China and India. Their viewers is made up of journey professionals from throughout the business with a deal with journey and tour companies, hospitality, aviation, cruising, MICE and Technology.
The objective of this marketing campaign is to construct excessive consideration and visibility for the Maldives, keep model presence, elevate model consciousness, and to symbolize Maldives as a high of the thoughts vacation spot within the SEA market. It additionally goals to showcase the distinctiveness of Maldives because the world’s main vacation spot. Under this marketing campaign, articles regarding Maldives shall be posted on the entrance web page of Travel Daily Media, and on their e-newsletter. Furthermore, social media posts shall be circulated on their Facebook web page, and the Maldives shall be marketed on their web site high banner and thru the e-mail sponsorship banner. An unique interview of MMPRC may also be posted on their platforms throughout this marketing campaign.
Through this marketing campaign we are going to market the vacation spot as one of many most secure selections for vacationers, highlighting the distinctive geography of our scattered islands which give final privateness and safety. It may also assist MMPRC to advertise our tourism merchandise, together with resorts, inns, guesthouses, liveaboards, and the distinctive experiences out there for vacationers within the vacation spot. We will additional have the ability to present the newest details about the vacation spot and its journey pointers to the journey commerce and vacationers from the SEA market.
This marketing campaign is carried out as a part of MMPRC’s advertising technique for the SEA market, which focuses on boosting arrival numbers to pre-pandemic ranges by the top of the yr. The technique can be based mostly on re-orienting the notion of Maldives solely as a honeymoon or luxurious vacation spot, and selling different segments of tourism on this market. It comes underneath a brand new brief time period technique devised to deal with the evolving geopolitical local weather on the planet following the consequences of the Russia-Ukraine warfare. With Russia and CIS topping the arrivals figures in recent times, the technique is geared toward mitigating the potential destructive impression on arrival numbers from this area by restrategizing advertising actions in selectedr markets to minimise the potential antagonistic results on the Maldives tourism business and the nation’s economic system.
From January to July 2022 Maldives welcomed 18,489 vacationers from the SEA market. MMPRC has been holding a number of actions focusing on this market, together with joint advertising campaigns with main stakeholders, out of doors promoting campaigns, participation in gala’s, internet hosting webinars, E-Learning applications and different occasions. Many related actions are within the pipeline for this marketplace for this yr as properly, together with joint advertising campaigns, roadshows, and participation in gala’s and exhibitions.
MMPRC carried out 260 totally different advertising actions in 22 international markets final yr, together with gala’s, roadshows, familiarization journeys, advertising campaigns, webinars, and interviews. The best testomony to the success of those actions got here late final yr, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of business excellence. This is the second consecutive yr that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by vacationers from everywhere in the globe.
