Premier Inn MENA appoints Eduard Jimenez as Commercial Director

Premier Inn MENA has appointed Eduard Jimenez as Commercial Director to drive income progress on the firm’s increasing portfolio of resorts within the area.

In the newly-created position, Eduard is accountable the industrial efficiency of Premier Inn’s 11 present resorts the UAE and Qatar, and the income technique for brand spanking new properties within the pipeline.

Born and educated in Barcelona, Eduard has extra 15 years’ native and worldwide expertise within the hospitality sector. He started his profession at a boutique Spanish resort in London earlier than transferring on to worldwide manufacturers together with Accor and Hilton. He has labored at varied places within the UK, Asia and UAE, the place his earlier roles embrace Cluster Commercial Director for 4 Hilton resorts in Ras Al Khaimah.

Simon Leigh, Managing Director, Premier Inn MENA, stated: “The award-winning Premier Inn model is already firmly established because the resort lodging of alternative for top worth, top quality lodging in MENA. Eduard joins us as we enter an thrilling section in our progress, and as we  put together to capitalise on the fast-approaching peak journey season and main occasions such because the World Cup.

“With a wealth of expertise and among the largest international names in hospitality below his belt, Eduard is a pivotal member of our rising staff whose experience will assist us to proceed to commerce brilliantly and realise our plans for additional enlargement. I’m delighted to welcome him on board.”

The UK’s largest hospitality model, Premier Inn at the moment operates seven resorts in Dubai, two in Abu Dhabi and to in Qatar. Its portfolio contains Premier Inn Ibn Battuta Mall, which, with practically 600 rooms, is the most important Premier Inn within the area – and the second largest on the planet. It’s latest property, Premier Inn Barsha Heights, opened in March with 100 per cent occupancy on its first evening of operation.



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