As objects, puzzles have lengthy had fuddy-duddy connotations — they’re the sorts of issues that you simply take out throughout the holidays or that collect mud in a grandparent’s closet. But as experiences, they are often splendidly social or meditative and immersive. Working in design and shopper companies, the companions at Major Studio began puzzling as a method to get away from our screens and unwind. But, regardless of our love of puzzles, we felt there have been no design-oriented jigsaws within the market, actually not ones you’d reward to a pal or show on a coffee desk. Somewhat naively (!) we determined to create our personal puzzle firm with one intent: refresh the common-or-garden jigsaw.
We needed to create a core model id that felt extremely memorable. As a artistic company, we noticed that many manufacturers have been beginning to look the identical. We sought to construct a versatile system that felt assorted and infrequently surprising, like a human — a model that has a very opinionated character (one which embraces unbridled colour and maximalism and possibly even takes issues too far typically.) We designed a customized wordmark with playful, bespoke letters — a mixture of caps and lowercase. The model colour palette is daring and maximalist, with shiny purples, purple, lavenders, and a highlighter yellow, whereas the packaging palette is an infinite palette of daring, typically intentionally-clashing colours.
We constructed out a complete verbal id to pair with the visible elements of the model: Piecework speaks like an eccentric relative who spent an excessive amount of time overseas. It doesn’t draw back from large vocab phrases and may often make up its personal phrase for one thing. It could have had too many glasses of champagne. This voice finally ends up enjoying a outstanding function throughout touchpoints inclusive of packaging, which highlights typography and nomenclature.
If our core model is an eccentric bon vivant, the puzzles are its wide-ranging, dilettante youngsters. The packaging system allows every puzzle to have its personal character — a miniature world to lose your self in — and the names are written on the entrance and down the edges of the field to allow them to accumulate in your shelf and be learn just like the spines of your most treasured books. (Spaghetti Western is an homage to area of interest cinema. Apre?s Ski is an 80s euro alps second. Bread Head is a psychedelic tackle carbs. The listing goes on!) Each puzzle has a distinct colour scheme, additional opening up the model to varied colour mixtures, and permitting clients to mix-and-match on their cabinets and coffee tables.
Ultimately, Piecework positions jigsaw puzzles as objects that deserve as a lot consideration as all the pieces else in our lives. The identify itself is a nod to the method of piecing one thing collectively. From unboxing to putting the ultimate piece and placing the jigsaw onto your shelf, the model makes use of each alternative to speak its colourful, quirky character.