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Petit Bazaar’s Brand Experience Feels Like A Welcomed Journey

Petit Bazaar’s Brand Experience Feels Like A Welcomed Journey


Children’s Boutique Petit Bazaar turned to design company Heavy to assist create a packaging system that introduced the model right into a extra up to date area. As a outcome, the model comes alive with exploratory undertones via basic French visible motifs, a pastel coloration palette, and stickers harking back to passport stamps.


Petit Bazaar is a kids’s boutique with infinite choices. Based out of Hong Kong, they curate merchandise and collections worldwide to offer youngsters and fogeys an expertise past purchasing. In 2020 we took on the duty of redirecting the already well-positioned model to deliver it into a brand new up to date area. This included each visible and verbal id. 

Our method stemmed from the boutique nature of the model’s identify and imaginative and prescient, counting on basic French visible motifs. A pastel coloration palette alongside decó-inspired fonts had been used to create a collection of seals all through the packaging and digital property. Like a getting your passport stamped, we wished the model expertise to really feel like a journey. 

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The brand was created primarily based off the earlier visible id the place they used stars and typewriter font for a lot of the model. This was changed with a customized slab serif font with curly teardrop terminals, that also retained its visible roots. The star was then repurposed because the model’s icon, used all through varied purposes. 

To cap all of it off, we created a collection of monoline illustrations primarily based off of children utilizing their most important collections. They can see themselves as pirates, chef’s, residing in a winter wonderland or simply enjoying within the rain. At the tip of the day, they are often no matter they need. 

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