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Pentagram Partner Paula Scher Designs New Packaging For German Wine Brand Blue Nun


For German wine model Blue Nun’s one hundredth anniversary, Pentagram accomplice Paula Scher created a brand new packaging system that redefines the model’s Blue Nun mascot.

The outsized, blushing nun takes over the outer field and can also be featured on the wine labels. The skinny, delicate typeface permits the brand new character to turn out to be the lead aspect, leaning into a visible strategy. The first iteration of the brand new bottle design contains a “100” that seems on the labels however will likely be eliminated after the anniversary celebration. 


Blue Nun is a German wine model with a wealthy, flamboyant historical past. Originally launched in 1921, the model’s inexpensive costs and intelligent strategy towards mass enchantment advertising and marketing shortly made it a classy staple amongst wine drinkers and partygoers. To have a good time the model’s one hundredth anniversary, Pentagram accomplice Paula Scher designed playful new packaging that reimagines the enduring Blue Nun character. 

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The authentic label picture depicted 18th century nuns choosing grapes in a winery, however for the anniversary, the design workforce needed to seize the full of life, indulgent spirit of the Roaring Twenties decade that birthed the model, in order that they opted to offer the nun a whole makeover. The new label contains a saucy, glamorous portrait of a blushing nun impressed by the French twentieth century designer and Art Deco artist Erté. 

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