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“We are happy to be partnering with the Colangelo & Partners crew to advertise theinnovative and unconventional icons behind Pasqua within the US market,” shared President of Pasqua USA, Alessandro Pasqua
VERONA, Italy (PRWEB)
April 03, 2023
Pasqua Vigneti e Cantine has introduced that Colangelo & Partners, a superb wine, spirits, and food-focused built-in communications agency, will likely be its company of PR. Colangelo & Partners will develop and execute a complete PR technique focused to key media, commerce and client stakeholders. The partnership will concentrate on partaking new and present shoppers via strategic media relations, occasions, and partnerships.
“We are happy to be partnering with the Colangelo & Partners crew, to advertise the revolutionary and unconventional icons behind Pasqua within the US market,” shared President of Pasqua USA, Alessandro Pasqua. “We at present promote roughly 350,000 circumstances within the US market and we sit up for showcasing our daring spirit and imaginative and prescient of the longer term to a wider viewers, creating extra ‘Pasqua lovers’ amongst shoppers and press.”
Colangelo & Partners will work on a variety of conventional and new media actions throughout Pasqua’s assortment of superb wines, with a heavy concentrate on the PassioneSentimento, Hey French, 11 Minutes, Famiglia Pasqua, and Mai Dire Mai traces. Pasqua Wines joins a rising roster of prestigious shoppers on the company, together with these worldwide and California- primarily based. The program is designed to strengthen recognition with wine commerce media and strategically improve visibility for the core traces, maintaining Pasqua as a legacy Italian wine producer. Colangelo & Partners will even strategically advise the corporate for potential activations, partnerships and sponsorships.
“Pasqua Wines is acknowledged worldwide for the manufacturing of wines embodying centuries of Veneto winemaking custom, standing out for its distinctive type and pioneering spirit,” commented Colangelo & Partners’ President, Gino Colangelo. “Their dedication to creativity, innovation, and excellence aligns with our values, and our crew is happy to signify their portfolio of excellent wines within the American market.”
The vineyard’s dedication to high quality and innovation has prompted a rise in premiumization of the vineyard’s manufacturing. The newest award of “Best Rosé of the Competition – Vinolok Trophy” received by “Y By 11 minutes” 2020 within the Rosé Selection by Concours Mondial de Bruxelles represents an essential outcome showcasing Pasqua as a well-established beacon within the worldwide wine situation.
Pasqua is a family-owned vineyard that stands out within the Italian wine situation due to its revolutionary and unconventional method to wine and wine communication. Over the years, the Verona primarily based vineyard has been in a position to carve a deeply identifiable and recognizable type for each its wines and the vineyard, providing a brand new compelling picture of conventional merchandise from Veneto and the Valpolicella area whereas exploring new roads via the completely different vineyard’s labels.
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About Pasqua
Pasqua Vigneti e Cantine is a Veronese wine firm, owned by the Pasqua household. Founded in 1925, the vineyard is acknowledged worldwide as a producer and ambassador of prestigious Veneto wines. The firm’s ambition is to deliver into the longer term, with renewed stylistic codes, all of the winemaking expertise consolidated over 100 years of historical past. Today, working alongside President Umberto are his sons Riccardo, Chief Executive Officer, and Alessandro, President of Pasqua USA. With the presentation of the Pasqua House of the Unconventional manifesto, at present the corporate goals to be a analysis laboratory, an area for dialogue, the place high quality and creativity are the protagonists.
About Colangelo & Partners
Colangelo & Partners makes a speciality of premium meals, wine and spirits manufacturers, and has long- established relationships with the important thing press that drive these enterprise classes and assist decide the trade leaders. Agency principals have years of expertise in retail and distribution in addition to communications, a uncommon mixture that offers Colangelo & Partners invaluable insights into client buying conduct. The company focuses on ‘closing the loop’ between inventive communications applications, distribution, promotion, publicity and the patron so as to maximize the effectivity of its communications applications and ship measurable outcomes. Founded in 2006, Colangelo & Partners was honored as one of many yr’s high built-in communications companies on the 2013 Agency Elite Awards and for top-of-the-line digital advertising and marketing campaigns on the 2014 Digital PR Awards.
