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Pantone and Tealeaves Call Attention To Biodiversity Threat With New Fossil-Inspired Color


Pantone Color Institute, in partnership with premium tea model Tealeaves, has introduced a brand new Pantone colour primarily based on the world’s oldest discovered pigment meant to attract consideration to biodiversity loss.

According to The Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES), over a million species are beneath the specter of extinction. With the “Pantone Color of Biodiversity,” they appear to help the United Nations Biodiversity endeavor, the World Biodiversity Forum, and 30×30 initiatives to guard at the least 30 % of the Earth’s land and oceans by 2030.

Based on pigments produced from 1.1-billion-year-old marine sedimentary rocks of the Taoudeni Basin in Mauritania, West Africa, and found by Dr. Nur Gueneili, Pantone’s new colour is a shiny pink hue. The pigment outcomes from microscopic fossils of chlorophyll produced by historical species residing in an ocean that not exists.

“We thought turning to the Sahara, a location thought-about as one of the vital historical locations on earth, as our inspiration may help spotlight what was discovered within the earth earlier than it was inhabited, and people had the chance to sully the setting’s pure sources,” stated Laurie Pressman, vice-president of Pantone Color Institute, in a press launch.

Pantone Color of Biodiversity follows different environmentally-focused colours just like the “Glowing, Glowing, Gone” trio of colours in help of coral reef safety, “Forevergreen” in partnership with Lacoste and The Everglades Foundation, and “The Vanishing Color” in collaboration with coffee model Lavazza as a part of its Amazonian conservation and reforestation efforts.


Images courtesy of Pantone.

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