Packhelp's Encouraging Boxes Lean Into Inspiring Messaging For Small Business Owners

Studio Marina Veziko leaned into typography to carry the packaging design for Packhelp, a sustainable supplier of custom packaging. Because Packhelp works with small businesses, the packaging design for the brand inspires their customers through encouraging messages but styled in a pattern that feels inspiring, not condescending. In addition, the boxes are recyclable, demonstrating Packhelp’s mission to create more sustainable packaging.

“What’s in the Box” – A series of typographic mailer boxes designed for Packhelp, a sustainable online supplier for custom made packaging solutions. In an ideal world, all plans would see the light of day, and we’d have all the help we need to reach our goals. In reality, there’s rarely a quick fix. For business owners everywhere, these words ring very close to home.

Packhelp acknowledges the struggle that small business owners experience and celebrate the different aspects of the entrepreneur lifestyle. Our project aims to inspire authentic storytelling through packaging. The final design – a typographic pattern – showcases an endless box maze composed of the range of emotions and thoughts that entrepreneurs experience daily. Despite the emotional rollercoaster, the underlying message is “Think big and back yourself – you got this”.