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Package Design & Brand Identity For Démi Bai Exudes Mystery


Despite hand cream making you’re feeling softer and smoother, Han Gao created a packaging system for Démi Bai that displays the other sentiment. The packaging’s coloration palette was chosen from a spread of pure tones, and the “abrasive” supplies create a extra mysterious aesthetic for the model. The sense of thriller evokes curiosity, forcing customers to need to study extra in regards to the model.


Démi Bai is constructed on a small, ingenious workforce creating progressive fragrances; its hand cream line contains Blackberry and Coffee, Bergamot and Saffron, and Chamaecyparis and Obtusa. Looking for an “experimental” however “calm, subtle” new design course, with a peaceable, pared-back strategy.

The coloration palette has been chosen from a spread of uncooked colours from pure, however “abrasive” supplies, aligning with the “bitter” and “mysterious” aesthetics of Démi Bai. The use of chilly greys and grainy metallics suggests a harshness. 

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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