LOS ANGELES (PRWEB)
January 19, 2023
Oya Femtech Apparel, the progressive line of efficiency put on engineered for female well being, introduced it has raised $1.3 million in an oversubscribed pre-seed spherical. Oya efficiency put on is engineered for female well being and luxury utilizing progressive materials and sweat absorption expertise. Oya’s leggings are twice as absorbent as main manufacturers. Also, the distinctive designs present discrete pure air flow, considerably enhancing over present choices.
Led by the Sixers Innovation Lab, the spherical is making historical past for founder Mitchella (Mitch) Gilbert, who’s now one among solely 200 Black girls to have ever raised over $1 million in enterprise capital. Additional buyers embrace REI Path Ahead Ventures, R/GA Ventures, an SPV managed by Union Heritage Venture Partners and Techstars Sports.
“Mitch and their group, led by 4 girls engineers, have developed an progressive textile-based expertise and product providing at Oya,” mentioned actress Sophia Bush Hughes and enterprise capitalist Nia Linder Batts. Sophia and Nia are co-investors in Oya and Managing Directors at Union Heritage Venture Partners. They shared that “Oya is fixing an issue that many established manufacturers have continued to miss.”
Intersecting science and magnificence, Oya’s antimicrobial materials and patent-pending leggings are designed with medical doctors to fight the $43.3 billion that U.S. girls spent final 12 months coping with female well being points. Common female well being points embrace urinary incontinence, bacterial vaginosis, and urinary tract infections. In truth, the CDC experiences that 75% of ladies will wrestle with yeast infections of their lifetimes. Women athletes and efficiency put on fanatics might even be extra susceptible to female well being points due to the hours they spend coaching in exercise garments that retain moisture and do not permit the physique to dry out.
“As a collegiate feminine athlete, I discovered myself battling recurrent vaginal well being hurdles and at nighttime about why. Then, a few years later, I found the leggings I had been sporting had been the offender. Unfortunately, most efficiency put on is made with spandex blends, which lure moisture and don’t breathe. This just isn’t good for ladies athletes who want air flow and moisture management,” mentioned Mitchella Gilbert, Co-founder, and CEO of Oya Femtech Apparel. “I took it upon myself to unravel the difficulty by making a line of efficiency put on designed with girls’s well being in thoughts.”
“As buyers and entrepreneurs, we all know that lower than 2% of enterprise capital funding is allotted to girls, and of that, roughly 0.05% to Black girls. When we discover underrepresented, passionate founders with nice concepts, it’s a privilege to put money into them and work alongside them,” mentioned buyers Sophia and Nia.
Startups targeted on girls’s well being have change into a rising precedence for buyers for the reason that time period “femtech” was coined in 2016. Moreover, the Supreme Court’s 2022 determination to overturn Roe v. Wade has elevated momentum round creating progressive girls’s healthcare merchandise.
“Successful companies remedy actual issues. By creating science-backed options to feminine well being issues brought on by athletic attire, Mitch will enhance girls’s lives each day. We imagine in Oya’s mission and Mitch Gilbert’s future influence as an entrepreneur,” mentioned Seth Berger of Sixers Innovation Lab.
Beyond preventing for ladies’s well being, Oya is creating an moral provide chain. The line is designed and primarily manufactured in Los Angeles. Oya’s materials are BPA, PFA, and PFOA free.
About Oya Femtech Apparel
Oya Femtech Apparel was based on the Venture Accelerator at UCLA Anderson by Mitchella (Mitch) Gilbert and Patrick Ayers. Oya creates extremely practical, high quality athletic attire designed to help female well being. Oya leggings are the primary of their variety to be physician-tested, and athlete accepted, with over 60 medical professionals and 200 product testers supporting product growth. In an athletic attire trade dominated by males, Oya advocates for the inclusivity and well being of individuals with vaginas. Additional buyers embrace Urban Capital Network, Seed on the Table, Little Green Bamboo, and Emmeline Ventures. http://www.WearOya.com