On Demand: Decoding Beardwood and Danone’s Redesign of Oikos

Decoding Beardwood and Danone’s Redesign of Oikos

0:00 Decoded Intro – 01:09 Oikos Rebrand Intro – 09:01 Understand How The Brand Experience Comes To Life – 12:02 The Mindful Maverick – 20:33 Thinking About The Brand Family – 24:14 Highlighting Talent 28:58 Welcome To The Brand World 33:25 The Reviews 35:25 Q&A

Go behind the scenes of reinventing OIKOS, an iconic yogurt model. Learn how Beardwood&Co and Danone broke the principles of conventional consumer and company relationships, redefined the design course of, and created an entire new model world for OIKOS — to point out that healthful and good-for-you doesn’t must be boring.

From the actual deal on how we rallied our “internal mavericks” to launching throughout a world pandemic, we created the house to dig in and crack open a juicy problem. Join Lauren Koprowski Bodner, Director, Brand Design Strategy at Danone, and Sarah Williams, Partner and Chief Creative Officer at Beardwood&Co — as they share the true story of how they took a radical new method and what they discovered alongside the way in which.

In this session you may take away

  1. How to efficiently mix your model & company groups with real-life suggestions and recommendation
  2. How to seamlessly meld technique and design to create high-impact artistic
  3. How to create design ideas for a “model world” that may dwell throughout the model expertise



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