Go behind the scenes of reinventing OIKOS, an iconic yogurt model. Learn how Beardwood&Co and Danone broke the principles of conventional consumer and company relationships, redefined the design course of, and created an entire new model world for OIKOS — to point out that healthful and good-for-you doesn’t must be boring.
From the actual deal on how we rallied our “internal mavericks” to launching throughout a world pandemic, we created the house to dig in and crack open a juicy problem. Join Lauren Koprowski Bodner, Director, Brand Design Strategy at Danone, and Sarah Williams, Partner and Chief Creative Officer at Beardwood&Co — as they share the true story of how they took a radical new method and what they discovered alongside the way in which.
In this session you may take away
- How to efficiently mix your model & company groups with real-life suggestions and recommendation
- How to seamlessly meld technique and design to create high-impact artistic
- How to create design ideas for a “model world” that may dwell throughout the model expertise