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Decoding Beardwood and Danone’s Redesign of Oikos
0:00 Decoded Intro – https://www.youtube.com/watch?v=y_JIdFeZcKQ 01:09 Oikos Rebrand Intro – https://www.youtube.com/watch?v=y_JIdFeZcKQw&t=1m09s 09:01 Understand How The Brand Experience Comes To Life – https://www.youtube.com/watch?v=y_JIdFeZcKQw&t=9m01s 12:02 The Mindful Maverick – https://www.youtube.com/watch?v=y_JIdFeZcKQw&t=12m02s 20:33 Thinking About The Brand Family – https://www.youtube.com/watch?v=y_JIdFeZcKQw&t=20m33s 24:14 Highlighting Talent https://www.youtube.com/watch?v=y_JIdFeZcKQw&t=24m14s 28:58 Welcome To The Brand World https://www.youtube.com/watch?v=y_JIdFeZcKQw&t=28m58s 33:25 The Reviews https://www.youtube.com/watch?v=y_JIdFeZcKQw&t=33m25s 35:25 Q&A https://www.youtube.com/watch?v=y_JIdFeZcKQw&t=35m25s
Go behind the scenes of reinventing OIKOS, an iconic yogurt model. Learn how Beardwood&Co and Danone broke the principles of conventional consumer and company relationships, redefined the design course of, and created an entire new model world for OIKOS — to point out that healthful and good-for-you doesn’t must be boring.
From the actual deal on how we rallied our “internal mavericks” to launching throughout a world pandemic, we created the house to dig in and crack open a juicy problem. Join Lauren Koprowski Bodner, Director, Brand Design Strategy at Danone, and Sarah Williams, Partner and Chief Creative Officer at Beardwood&Co — as they share the true story of how they took a radical new method and what they discovered alongside the way in which.
In this session you may take away
- How to efficiently mix your model & company groups with real-life suggestions and recommendation
- How to seamlessly meld technique and design to create high-impact artistic
- How to create design ideas for a “model world” that may dwell throughout the model expertise
