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Omse’s Packaging Design For DOJA Honors Two Cultures


Because DOJA is a spirit that highlights the background of the elements, showcasing these elements throughout the design was of utmost significance. Crafted by OMSE, the packaging system fuses daring typography and complicated illustrations in a well-balanced system. The holographic foil offers the packaging a futuristic look, whereas the black parts make for a grounded aesthetic.


DOJA gin is the world’s first Indo-Japanese spirit – the results of native botanicals from Japan and India being blended collectively to create one thing new. This shocking mixture of elements embraces custom and modernity in equal measure, honouring two cultures in each sip.

This mixing of cultures and elements impressed our identify: In(do-ja)panese. Likewise our distinctive brand mixes typefaces and languages: Japanese, English and Devanagari.

The design system builds additional on the concept of blending, bringing collectively elements, kind, illustration and images in several methods to create a wide range of hanging layouts.

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A collection of illustrations help the core system. These function the DOJA botanicals together with icons of Japanese and Indian tradition, introduced collectively.

Simpler layouts function only one or two elements, similar to kind blended with illustration. By introducing an extra ingredient or two, layouts can generate a much bigger affect when wanted.

A customized bottle design was not an choice for a startup. Instead we explored how particular printing strategies, similar to holographic foil, might distinguish and elevate the label and cap.

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With an eye fixed on the longer term development of DOJA, we’ve explored what new editions of the bottle and packaging might appear like. We’ve additionally thought of how the model might flex to accommodate new merchandise, similar to pre-mixed cans.

It was very enjoyable to work on this mission with OMSE. Being a design freak myself, I used to be comfortable to say concerned all through the artistic course of. The entire workforce have been superb to work with and the method was very easy. 

We’d wish to thank illustrator Patricia Doria for collaborating with us on this mission.

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