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Oddworks’ Coffee Packaging Leans Into the Abnormal


In the coffee world, in terms of packaging design, there’s an unstated elitist aesthetic visualized by way of a minimalistic, brutally bland lens. When a model can cleverly depart from among the drained, pretentious undertones, there is a real probability to face out and push customers into a visible area that is as daring because the wealthy beans.

Oddworks Coffee is a subscription-based coffee model working to make coffee’s visible aesthetics take a stroll on the wild, odder aspect. And past being brewed to order to make sure solely the freshest shipments, the model is taking a intelligent nod from the boxed wine business. Not solely does the field permit for differentiation throughout the coffee business, but it surely reduces waste and Oddworks’ carbon footprint by not delivery round a lot glass (that is generally related to bottled chilly brew). Of course, these liquid luggage are sometimes difficult to recycle, however we digress.

Andstudio, a design company primarily based in Lithuania, designed the packaging and id system for the model by leaning into an lively mindset, specializing in distorted shapes and contrasting coloration mixtures. 

While the aim was to create an “odd” model, the system flows seamlessly, proving the intrigue and gravitational pull of the innate creativity you will discover throughout the unconventional. Instead of relying closely on characters or an arbitrary narrative, the branding leans into the essential parts of graphic designs impressed by wealthy colours and vigorous shapes.  

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The typography featured on the packaging additionally takes an odd type. The geometric sample doubles as a typographic factor, amplifying the floor space of the packaging and deliberately repurposing letters into ornamental design parts. 

While it will possibly appear following the group is the simplest selection for creating packaging designs that customers will relate to, generally, breaking away into an odd area will encourage extra intrigue and finest differentiate your model and its unmatched qualities. 

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