Oak Roaster’s packaging and identification are constructed round the concept that outdated oak bushes create a way of togetherness and peaceable enthusiasm. The packaging system, designed by Made Shop, is quaint, highlighting a homely but stylish typeface that, when paired with the poppy-red hue, creates an aesthetic relatable to rugged outdoor individuals and delicate hipsters alike.
Oak Roasters is specialty coffee roasting outfit hailing from the Black Hills of South Dakota. One of few specialty roasters within the area, their excessive stage of craft is matched solely by their easy-going, up-for-anything spirit. Much just like the outdated oaks in lots of communities, we created a visible identification that promotes togetherness with a powerful and quiet confidence.
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