A staff of media officers representing varied world-class publications from the Nordic area are within the Maldives for a familiarisation journey, on invitation of Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) to expertise luxurious and gastronomy of the Sunny Side of Life. The staff will keep within the Maldives from twenty fifth November until December 1st 2022. Purpose of this journey is to determine the Maldives as one of the crucial most well-liked vacationer locations within the Nordic area and to advertise the varied experiences, specifically the Luxury and Gastronomy segments of the Maldives. Ultimately, this journey is anticipated to advertise the vacation spot and strengthen its presence within the Nordic area.
Consisting of journalists, bloggers, and writers representing varied world-class publications akin to Søndag, Vagabond Reiselyst, Dagbladenes Bureau and Dagbladenes bureau, concentrating on a various viewers within the Nordic market, this familiarisation journey will generate large protection showcasing the resplendent Maldives’ resorts and distinctive experiences, starting from gastronomy and wellness to watersports and different distinctive experiences. Additionally, this journey will spotlight the distinctive geographical benefit of getting our islands scattered throughout the Indian Ocean and our distinctive one island-one resort idea, making the Maldives one of many most secure vacation locations on the planet.
The staff will likely be hosted at Sun Siyam Iruveli, Fairmont Maldives Sirru Fenfushi and Le Meridien Maldives Resort and Spa the place they loved high-end adventures, the world-renowned Maldivian hospitality, distinctive experiences, and the completely different cuisines obtainable at their host properties.
From January to November 14th, Maldives welcomed 29,666 travellers from the Nordic area. MMPRC has been conducting a number of actions concentrating on this market together with a marketing campaign with Blixen excursions and a journey commerce webinar. There are a number of different advertising and promoting actions within the pipeline for the Nordic marketplace for this 12 months, akin to extra familiarisation journeys, broadcasting partnerships, outside campaigns, print media campaigns and extra.
As the corporate chargeable for advertising the Maldives as a vacation spot overseas, MMPRC carried out 260 completely different advertising actions in 22 world markets final 12 months, together with gala’s, roadshows, familiarisation journeys, advertising campaigns, webinars, and interviews. The biggest testomony to the success of those actions got here this 12 months, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2022 World Travel Awards, globally recognised because the hallmark of business excellence. This is the third consecutive 12 months that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from all around the globe. This 12 months, MMPRC additionally secured the title of ‘World’s Leading Tourist Board’ for the primary time in our nation’s historical past.