New Year, New Typography: The Packaging Typefaces We’ll See In 2023

There’s nothing flawed with Helvetica. 

In the design world, I understand that might be a sizzling take for a few of you. But it is equal to water—it is common, ever-pleasing, and, nicely, mandatory. 

They’re additionally basically bland. Sure, we want water to exist, however our worlds are ceaselessly modified the moment our tastebuds uncover a droplet of the decadence that could be a deeply scrumptious orange soda or the depths of a full-bodied Cabernet Sauvignon. The completely executed reverse distinction typeface provides a brand new stage of magnetism to a design. Don’t even get me began on the enchantment of an immaculate retro script typeface with flawless kerning. Well executed typography has the flexibility to remodel complete designs. 

In honor of celebrating the whole lot the New Year brings, I’ve compiled a listing of fifteen typefaces that may undoubtedly add a flavorful splash to your packaging designs. We predict that you will discover almost each instance and its respective parts splattered throughout packaging designs all through the subsequent three hundred and sixty five days. And simply to maintain issues tidy, the typefaces are damaged down into three buckets—sans serif, serif, and script-inspired fonts, a lot of which come from a few of our favourite font foundries. 

If this upcoming 12 months deserves something, it is a well-deserved break from the predictable. 

Will this be the 12 months the place we see an increase in rustic-inspired typography? When discuss of recession will increase, so does the necessity for a extra down-to-earth, no-frills aesthetic. Brik is a typeface designed by The Designer’s Foundry that may carry a daring, rugged expertise to any design or no matter sort of keto waffles or oatmeal you are attempting to hawk.

Krana Fat is a unusual show typeface designed by Schick Toikka that finds inspiration in unpredictable lettering types. I’d like to see a rise in packaging that feels extra easygoing and fewer systematic. This typeface communicates a sense of classic signage, however I’d like to see it used unexpectedly. Ideally, it could pair nicely with fashionable drinks or unprocessed meals like an natural, pure hummus.

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 Dida is an animated show typeface designed by VJ-Type filled with geometric shapes and smooth, curvaceous strains. This typeface would work on beverage packaging, nevertheless it might additionally work for the dessert house, think about it on a decadent chocolate bar wrapper. Magic. 

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Director Spike Lee is well-known for continually exploring controversial topics. Spike is a typeface created by Tre Seals and his foundry Vocal Type for the guide SPIKE, a monograph that covers Lee’s complete filmography. This typeface is daring, highly effective, and evocative of cultural shifts. From the Black Lives Matter Movement to the protests after the overturning of Roe v. Wade, we have seen an increase in individuals unabashedly utilizing their voices for change. Typography design will transfer in a extra outspoken, candid course, taking inspiration from protest poster designs. While specimens like this work like gangbusters for folk trying to shake the established order, it might additionally work for manufacturers within the alcoholic beverage house or the always-booming coffee market. 


Like the consolation I discover in Helvetica, I believe FEEDTYPE’s More Gothic is a typeface by which one can discover solace. There’s nothing flawed with easy, and typically all a packaging design wants is one thing impartial. More Gothic is an easy typeface with boxy letterforms, and its excessive legibility provides it potential with understated particulars that add a touch of persona with out being a distraction. Its unpretentious masculinity can be excellent sprinkled throughout males’s skincare line. 

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As increasingly individuals have been in a position to fulfill their stolen COVID wanderlust, there’s nonetheless a sense of cultures colliding. NewParis from Swiss Typefaces finds affect within the grand custom of contemporary French faces. The excessive distinction between the thick and skinny strokes creates a way of delicate depth. While this typeface screams wine, it could make an surprising pop on one thing like bread packaging. Imagine the aisle disruption with that.  

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Albra is a typeface that evokes a way of manufactured historical past. The look takes free inspiration from wood-type letterforms, making a close to revival. The wood-type particulars had been misplaced, however its classic aesthetics come infused inside the particulars. I might see this typeface being ultimate for whiskey or paint packaging. 

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There’s an unlimited affect of Art Deco inside Mark Simonson‘s Goldenbook typeface. While this typeface was launched in 2003, the design has a contemporary aesthetic, particularly since designers are actually trying to the Art Deco nicely. As a outcome, it feels rightfully classic with a recent twist, completely fitted to matchbook or gin packaging. Still, this typeface is also unexpectedly excellent for cleansing merchandise or pet food as we transfer right into a world that celebrates Mundane Luxuries


Beasts of England designed the typeface Jack’s Maggot with inspiration from their “Dad’s furry, medieval, bawdy-ballad-jamming 80s band.” In a world of simple, symmetrical typefaces, Jack’s Maggot catches the attention with its vibrant persona. The quirky particulars—that do not lose an oz of legibility—are simply what packaging wants in 2023. This typeface can be glorious on music packaging, but in addition, it might be enjoyable on one thing like pancake packaging. What dad does not love making pancakes for his or her household for breakfast? A brand new demographic reached. 

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There’s a dainty ambiance to Blaze Type‘s Nuances typeface. With 48 completely different types, starting from Condensed Thin to Extended Black Italic, the typeface would work in numerous makes use of. Yet, with the smooth undertones, it could be ultimate within the magnificence business. The skincare world lately went via an unbelievable blanding section, however Nuances would add a refined splash of appeal that the sweetness market desperately wants. 

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Packaging can all the time use a little bit extra playfulness relating to typography, and Tapir is a typeface that completely delivers. Designed by HvD Fonts, Tapir emits an upbeat, quirky aesthetic that is straightforward to learn however nonetheless filled with appeal. Imagine this typeface on ice cream packaging or one thing as unpredictable as wine packaging.


While we do not see script typeface used tremendous steadily within the packaging world, Motorino is a font that may make a wonderful exception. With 60s influences and inspiration taken from European signage, there is a classic aesthetic that may make this typeface immaculate for dairy packaging; think about the rebrands! Of course, this typeface would additionally look nice on any alcoholic beverage, however particularly on seltzer or cider packaging. 

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In Dieline’s 2023 Trend Report, we featured the pattern I Still Love the Old World, predicting that manufacturers are returning to fundamentals with parts of classical design. Beasts’ Corfe Italic typeface takes inspiration from the final century, a world the place typography, lettering, and illustration had been entangled, creating an area the place typefaces really feel wholly romantic. This typeface would work splendidly on packaging for olive oil or wellness merchandise. 

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Fusing humanistic handwritten traits with robust slab typefaces, Blackletra Type Foundry‘s Gandur New is a typeface that explores the house between fashionable and old school aesthetics. Gandur has but for use in lots of fashionable packaging designs, making it excellent to draw a wholly new demographic. I might see this typeface additionally used for protein bars or spices. 

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As we’re transferring additional and additional away from packaging designs drenched in “blanding,” we’ll begin seeing extra romantic, glamorous typefaces. Bodoni Terracina, designed by California Type Foundry, is an ideal instance of this typeface, and it is the sort of font ultimate for magnificence and wine packaging but in addition might work on dessert packaging or wellness merchandise. The alternatives for attractive typefaces are really countless. 

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If you are searching for an intensive listing of Font Foundries, Matthew Smith of Morning Type has created a curated index dubbed Type Foundry Directory to make designers’ lives completely extra organized and easy. 

A central theme all through this exhaustive listing is the addition of typography crammed with persona in packaging. We’ve since moved previous the times of bland, minimalistic design, and now shoppers are involved in area of interest aesthetics and real persona to the merchandise they purchase and use every day. Typography is the core aspect of packaging design. Packaging with fantastically curated typography invitations shoppers in, begging them to study extra concerning the product inside. A model’s essence involves life visually when the typography is daring, playful, or filled with charisma. Sometimes, all a packaging design wants is a little bit typographical zhuzh, and we encourage designers to take extra dangers with kind in 2023. 



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