OK, in order that’s not truly why they’re proposing this. The actual cause is as a result of they might be capable of provide subscribers a brand new ad-supported subscription tier at between $7 and $9 a month. That’s about half of what Netflix’s hottest subscription plan prices ($15.49 per 30 days with no advertisements). According to Bloomberg, the objective for the discounted tier is to draw subscribers who’re keen to look at some advertisements in change for a decrease month-to-month Netflix invoice.
This may go for subscribers who had been contemplating ditching Netflix for a less expensive various. But for these of us nonetheless annoyed by the lack to look at every little thing, in all places, unexpectedly with out ready for even a second (I’m taking a look at you, Apple TV+, and your reluctance to let me gorge myself on For All Mankind with out ready 1,000,000 years — OK, every week), saving some dinero will not be definitely worth the agony of sitting by 4 lengthy minutes of promoting.
Yes, the plan would come with solely 4 minutes of promoting an hour, and whenever you evaluate that to the number of advertising minutes per hour on conventional networks, it’s scarcely sufficient time to pour your self one other cocktail or nuke a batch of popcorn.
Netflix plans to introduce this new possibility by the top of the yr in choose markets, and the complete rollout will not be out there till early 2023. I feel we will all agree that saving cash (particularly on this financial system, yikes!) is a superb factor. And promoting is a superb factor, particularly when it’s sensible promoting that does what promoting is supposed to do, which is, you understand, truly promote a product or a service.
And as an added bonus, this new bonus industrial program gained’t be out there on Netflix authentic motion pictures or youngsters programming. Because the very last thing any of us wants is our youngsters begging us for a brand new toy or online game whereas we’re making an attempt to look at Knives Out 2.