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Natuur’s Cannabis Packaging Is Approachable To The Canna-Curious Consumer


While chocolate and gummies overwhelm the edibles area, Natuur takes a extra holistic and wholesome method. The cannabis-infused granola bites are packaged in a zip-loc pouch effusive of a heat oasis. Each of the three flavors is available in a spread of burnt orange hues, and the typography model is evocative of a 70s essence with out changing into one other hashish trope.



Natuur is a quick appearing, low dose, hashish infused granola chunk. When the founders went on the lookout for low-dose, more healthy choices for edibles, they saved ending up with sweets and gummies – in order that they constructed a more healthy various. Natuur bites use vegan, gluten-free elements you may pronounce and discover in your personal pantry.

We knew from day one which this was a model launching within the Mid-Western and Eastern US states the place authorized hashish remains to be comparatively new and surrounded with stigma. Natuur’s low-dose method to edibles knowledgeable our technique to make the branding accessible to the ‘canna-curious’, or entry-level shoppers nonetheless on the fence about hashish. Visually, this meant a friendlier method, with daring and heat typography, and product communication so clear that it grew to become a major part of the packaging itself. Since displaying product images on-pack is not permitted for hashish edibles in most states, we used stacked rock constructions that talk to the general themes of steadiness, and management that Natuur bites promote.

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