In the face of inflationary headwinds, beer costs increased 7.7% year-over-year from November 2021 to November 2022. Natty Light goals to broaden its shopper base and enchantment to extra customers, particularly these returning to mild lagers after a dalliance with arduous seltzers. The beer model is doing so with a retro can design impressed by its 1979 packaging.
The throwback design replaces the present white can with blue and pink stripes and the gradient blue wordmark with the refined A-B eagle graphic within the background. The old-is-new design retains the white background however provides very late 70s gold touches just like the classic defend, eagle, hops, and stalks of grain.
(As of this writing, we’re nonetheless in search of the company or designers that spearheaded the refresh, so do not be shy and tell us so we will replace this. We’ve reached out to Anheuser-Busch however have but to listen to again.)
Natural Light plans to roll out the classic packaging nationwide beginning in February. The choice follows a “utterly off the charts” pilot run in North and South Carolina, Krystyn Stowe, head of promoting for Natural Light, informed CNN Business.
Images courtesy of Anheuser-Busch.