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Extra Lord Kingdom hopes to make The united states godly once more, one T-shirt at a time


DALLAS (RNS) — Promoting faith-based T-shirts got here as a marvel to J.R. Fitch, who works as a wealth supervisor through day.

The bearded, burly Fitch is the founding father of Extra Lord Kingdom, a startup T-shirt corporate from Chattanooga, whose shirts lift messages like “Extra Lord” — or “Mas Señor” within the Spanish version — “Blood and Testimony” and “Make The united states Godly Once more” — a pink and white MAGA-inspired T-shirt on the market on the fresh The united states’s Revival convention. 

Extra Lord Kingdom’s sales space was once one of the crucial extra fashionable spots throughout The united states’s Revival, which blended pro-Donald Trump, anti-vaccine messages with fiery sermons about non secular revival and come-to-Jesus altar calls.

Whilst a number of of the cubicles surrounding Extra Lord Kingdom featured explicitly pro-Trump pieces with messages like “Trump Gained” or “God, Trump, and Weapons,” Extra Lord Kingdom’s had been at the subtler aspect.

At the side of a “Make The united states Godly Once more” blouse, there was once a black blouse with the numbers 45 and 47 surrounding the top of a lion with 3 stars beneath it. The lion resembles an emblem utilized by the Trump marketing campaign in 2020 and the blouse turns out to expect that Trump, the 45th president, will go back because the 47th president.

Nonetheless, Fitch drew a line between making The united states godly and a long term go back of Trump. Whilst he supported the previous president, he believes the country wishes the type of elementary non secular renewal no baby-kisser can deliver.

Trump’s go back is not going to make The united states godly, stated Fitch.

“I don’t imagine that,” he stated.


RELATED: The united states’s Revival options calls to hope, Christian nationalism and COVID-denial


Extra Lord Kingdom founder J.R. Fitch. Picture by means of Fb/Extra Lord Kingdom

Christianity has at all times been a part of Fitch’s lifestyles — he grew up as a Baptist and “by no means had a rushing price ticket, by no means smoked a cigarette.” However his religion intensified after he attended a three-month-long revival at a charismatic church along with his spouse, who grew up within the Church of God, a Holiness Pentecostal denomination.

That revival was once stuffed with miracles, he stated, and grew to become his lifestyles round. The as soon as clean-cut Fitch took what he known as a Nazarite vow. It’s a connection with a vow discovered within the biblical Ebook of Numbers, taken through individuals who consecrated themselves to God and stopped chopping their hair and shaving.

The vow left him with a hairy beard and renewed sense of determination to God.

For a number of years, he stated, the phrases “Extra Lord” stored popping into his thoughts. He sooner or later felt God was once telling him to begin promoting a T-shirt emblazoned with that message — a decision he resisted for some time as a result of he didn’t know a lot about promoting T-shirts, a lot much less designing them.

He grew to become to his good friend Landon Zilbert for lend a hand.

Zilbert, a tall, gregarious graphic fashion designer with a background in printing, took the speculation and ran with it. He’s designed lots of the shirts since, taking concepts from Fitch and turning them into truth.

Up to now, running with Extra Lord Kingdom is a part-time gig for Zilbert.

Landon Zilbert. RNS photo by Bob Smietana

Landon Zilbert. RNS photograph through Bob SmietanaOur plan is to multiply worshippers,” he stated. “We don’t care about promoting T-shirts — we can give them away. We simply wish to lift up a technology of other people who know their goal and id and to name the kings again into the dominion.”

Zilbert, who designed the “Make The united states Godly Once more” blouse, stated the corporate was once looking to enchantment to fanatics of the previous president with that blouse and the 45-47 blouse. However maximum in their focal point is on non secular revival, he stated.

He worries Christianity has fallen out of fashion with American tradition. Church buildings, he stated, have additionally regularly misplaced their means. A former church staffer grew to become amenities supervisor, he now calls himself a denomination nomad, nonetheless selling Jesus however jaded about institutional faith.

He sees the T-shirt corporate as one of those ministry.

The shirts are aimed to be dialog starters, to get other folks asking questions on God, stated Zilbert. He and different staffers who commute with Fitch to Christian meetings to promote shirts will at all times be offering to hope with shoppers.

Fitch will have picked the correct time to get into the trade.

God has grow to be a scorching subject in style, consistent with GQ mag, pointing to celebrities corresponding to Kayne West who embody non secular clothes and paraphernalia. GQ additionally highlighted the good fortune of an Instagram account grew to become on-line retailer at I-need-god.com and the craze label Praying.

Lynn Neal, professor of non secular research at Wake Woodland College, stated clothes has lengthy performed the most important position for non secular teams. It supplies a way of id for a non secular group and communicates one thing about an individual’s ideals to the out of doors international. For evangelical Christians, Neal stated, clothes — particularly T-shirts — is usually a means of sharing their religion. Clothes additionally offers a way of id for a non secular group and communicates one thing about an individual’s ideals to the out of doors international.

 “In our polarized international, the id piece is as large or larger than the evangelism piece,” she stated.

A variety of the items available on the More Lord Kingdom website. Screengrab

Quite a lot of the pieces to be had at the Extra Lord Kingdom site. Screengrab

T-shirts even have the most important position in American tradition, regularly symbolizing person trust and the correct to talk your thoughts. And discovering the correct T-shirt — one who captures your id or ideals — can improve that id or the ones ideals and assist you to really feel observed.

“If you’ll purchase a nerdy T-shirt or a Make The united states Godly T-shirt, that tells you there are other folks like me,” she stated. “There’s a group in the market. I simply wish to to find them.”

Evangelicals, Neal stated, are regularly excellent at discovering messages which might be artful and intriguing, the place the message isn’t at all times transparent. Or the place the T-shirt sends a couple of message on the similar time.

Extra Lord Kingdom, as an example, sells a T-shirt with the phrase “religion” over the phrase “concern.” That’s a commonplace non secular message, stated Neal. However that message has taken on a unique connotation throughout COVID, regularly utilized by those that suppose the reaction to the pandemic is overblown.

The corporate additionally sells a T-shirt with the phrase “intercessor” over the phrase “activist.”

“Perhaps prior to we pick out up a number of indicators and move protest or move get in a large room and yell and be mad — we would possibly wish to spend a while simply in prayer and notice what God is in fact pronouncing,” stated Fitch. “Probably the most tough position for us is in a spot of prayer.”


RELATED: Does God care about style?



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