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Monster Energy Mourns Tragic Death of Action Sports Pioneer and Athlete Ken Block


Ken Block 43 Forever 1967-2023

“We have misplaced considered one of our OGs… Ken was considered one of our first, considered one of our largest, and considered one of our greatest. And he was a real gentleman. He was a really particular particular person who pulled off essentially the most unimaginable feats.” – Hilton Schlosberg

The Monster Family is mourning the loss of a true icon and trailblazer following the tragic death of pioneering rallycross athlete and long-time brand ambassador Ken Block. On January 2, 2023, the 55-year-old rally driver and entrepreneur was killed in a snowmobile accident in a distant space of Utah’s Wasatch County.

Monster Energy sends its heartfelt condolences to Ken’s household and mates on this tough time.

“Ken has been a part of the Monster Family since 2005,” mentioned Monster Energy Chairman and Co-CEO Rodney Sacks. “He was considered one of our first model ambassadors and was instrumental in exposing the Monster way of life to the world. He embodied it. He didn’t even have to say a phrase — he simply did what he did, and proudly wore the M-Claw. His Gymkhana movies alone have lots of of tens of millions of views… he was merely a legend. Our love goes out to Ken’s spouse and youngsters. We’ll miss you, Ken.”

News of Block’s passing led to an outpouring of tributes and gratitude from throughout the globe. It’s secure to say that only a few people have exerted an identical impression on the world of motion sports activities and motorsports – each behind the scenes and in entrance of the cameras – as Ken Block.

Born and raised in Long Beach, California, Ken Block made his mark on skateboarding and streetwear as a profitable entrepreneur within the early Nineties. Working carefully alongside enterprise associate Damon Way, he co-founded a number of the day’s most influential attire and footwear manufacturers, together with Eightball Clothing, Droors Clothing, DC Shoes, Type A Snowboards, and Dub Brand Outerwear. The DC Shoes Company proved some of the profitable enterprise ventures in boardsports historical past, and Block and Way bought the model to Quiksilver in 2004 for a reported $88 million.

In the early 2000s, Block pursued his love for racing sports activities as a rallycross driver and competed within the FIA World Rallycross Championships. He additionally established his personal motorsport firm, Hoonigan Industries, as a brand new sort of way of life model for motorsports fanatics, infused with the spirit of motion sports activities, and represented Monster Energy as a professional athlete.

On social media, over the previous 15 years, Block constructed a following of tens of millions of viewers worldwide with the sequence of ‘Gymkhana’ movies documenting fast-paced stunts and ‘drift’ precision driving in city environments. Over the years, the ‘Gymkhana’ video sequence has generated greater than 550 million views with inconceivable stunts and boundary-breaking feats on wheels.

“This is a really unhappy day for the Monster Family,” added Vice Chairman and Co-CEO Hilton Schlosberg. “We have misplaced considered one of our OGs… Ken was considered one of our first, considered one of our largest, and considered one of our greatest. And he was a real gentleman. He was a really particular particular person who pulled off essentially the most unimaginable feats. Although the person left us far too quickly, his identify will dwell on without end. I can’t consider I’m writing these phrases right this moment… he might be very sorely missed. Our deepest condolences to Ken’s stunning spouse, Lucy, and his wonderful kids, Lia, Kira, and Mika. Rest in peace, my pal.”

Download excessive res pictures here.

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About Monster Energy

Based in Corona, California, Monster Energy is the main marketer of vitality drinks and various drinks. Refusing to acknowledge the normal, Monster Energy helps the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll way of life, Monster Energy is a model that believes in authenticity and the core of what its sports activities, athletes, and musicians signify. More than a drink, it’s the lifestyle lived by athletes, sports activities, bands, believers, and followers. See extra about Monster Energy together with all of its drinks at http://www.monsterenergy.com.

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