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M&M’s Announces Limited Edition Packaging ‘Flipping The Status Quo’ That Celebrates Women


Following final 12 months’s JRK refresh of M&M’s, which included updates to its cadre of sweet characters, the Mars model launched a brand new mascot to its lineup, Purple, in September. Purple joined Green and Brown because the third feminine spokescandy as a part of M&M’s efforts to be extra inclusive and consultant.

M&M’s has now introduced a brand new limited-edition launch that includes the trio of feminine candies to have fun ladies worldwide. Dubbed “flipping the established order,” the brand new packaging marks the debut of Purple on US packaging and portrays the trio of characters the other way up on the entrance of the sweet baggage. Purple stands within the heart of the restricted version baggage, obtainable in milk chocolate, peanut, and peanut butter, towards a purple-colored backdrop.

“The M&M’S model is on a mission to make use of the facility of enjoyable to create purposeful connections as we work to create a world the place everybody feels they belong,” mentioned Gabrielle Wesley, chief advertising officer of Mars Wrigley North America, in a press launch. “Women everywhere in the world are flipping how they outline success and happiness whereas difficult the established order, so we’re thrilled to have the ability to acknowledge and have fun them – and who higher to assist us on that mission than our personal powerhouse spokescandies Green, Brown, and Purple?”

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Additionally, M&M’s has pledged $1 from each sale of the restricted version packaging, as much as $500,000, in the direction of non-profits She is the Music and We are Moving the Needle, each targeted on supporting and selling ladies within the music and recording trade. M&M’s can be making a separate donation of $300,000 in help of the Female Founder Collective and the Geena Davis Institute on Gender in Media. Finally, M&M’s is inviting followers to appoint ladies of their lives who’re flipping the established order for an opportunity to win $10,000 grants to additional their causes. The ten winners might be introduced on International Women’s Day, March eighth, 2023.


Images courtesy of Mars Wrigley.



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