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MMPRC to advertise the Maldives to French market at IFTM Top Resa 2022 and de…


Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is gearing as much as promote
the Maldives as a vacation spot within the French market by means of two consecutive actions this September; the
“Connect with Maldives, Your Safe Haven Maldives Roadshow” and participation in International and
French Travel Market (IFTM) Top Resa 2022.

Of the 2 actions, MMPRC’s roadshow concentrating on the French market was held in Paris, at Le 28 George V,
joined by 13 trade companions. The objective of this roadshow is to re-establish and consolidate France as
one of many key supply markets for the Maldives. The roadshow additional goals to strengthen commerce
relationships between potential journey brokers and our trade companions. The audience for this
occasion consists of prosperous journey brokers.

At the identical time, MMPRC and 27 trade companions are participating in IFTM Top Resa 2022, held from twentieth
– twenty second September 2022 at Porte de Versailles. IFTM Top Resa 2022 is a multi-purpose commerce present for
tourism and journey, masking all journey causes: enterprise, leisure, group & MICE. The B2B occasion is held in
Paris, providing wonderful enterprise alternatives, improved returns on funding, and entry to certified
and related journey patrons, influencers, and market professionals.

Both of those occasions come underneath MMPRC’s advertising and marketing methods for the French market. Through such
actions, we purpose to make the Maldives essentially the most most popular vacation spot for French travellers whereas
sustaining and strengthening vacation spot presence with a view to enhance arrivals to pre-pandemic figures.
It may even assist to advertise our merchandise (resorts, motels, guesthouses and liveaboards) and segments
together with honeymoon, romantic, household, journey, dive and underwater. MMPRC may even market the
scattered geography of our islands, and the privateness, luxurious and distinctive experiences that we provide guests.
Such occasions additionally present trade companions with a platform to advertise their properties, merchandise, and
companies.

As of twenty fourth August 2022, France is the seventh prime supply market to the Maldives with an arrival determine of
34,120, which is a 3.2% market share of the whole arrivals of 1,056,851 that the nation has achieved
throughout this era. MMPRC has been holding a number of actions concentrating on this market, together with advertising and marketing
campaigns, social media campaigns, digital media promoting campaigns, and participation in festivals and
exhibitions.

MMPRC carried out 260 totally different advertising and marketing actions in 22 international markets final yr, together with festivals,
roadshows, familiarisation journeys, advertising and marketing campaigns, webinars, and interviews. The biggest testomony
to the success of those actions got here late final yr, because the Maldives secured the title of ‘World’s Leading
Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the
hallmark of trade excellence. This is the second consecutive yr that the Maldives had efficiently
earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’
by travellers from everywhere in the globe.

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