Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) is collaborating with Dotcom Arabia to advertise the Maldives in Germany. The marketing campaign will likely be held in August 2022. Our goal is to spice up the model visibility of the Maldives within the German market, improve vacation spot consciousness, and finally improve the arrival determine from the German market. During the marketing campaign, alluring photos of the Maldives will likely be displayed at Potsdamer Platz-Quartier and Berlin Airport.
Potsdamer Platz-Quartier is a busy hub and the commercials are estimated to succeed in a powerful 5.5 million folks. The commercials at Berlin Airport will attain 1.2 million potential travellers. The engaging commercials will assist encourage folks to journey to the Maldives for his or her subsequent trip. With over 5 years of expertise, Dotcom Arabia is a number one out of doors promoting company within the area. The firm has represented the world’s main corporations comparable to BBC, Financial Times, The Guardian, Vogue and so forth. They have additionally carried out tourism campaigns with purchasers comparable to Saudi Tourism, Etihad Airways and several other different high-profile purchasers.
As of twentieth July 2022, Maldives has welcomed 73,118 arrivals from Germany. A grand whole of 900, 808 travellers have arrived within the Maldives to date in 2022. MMPRC has taken half in main festivals throughout the German market comparable to IMEX 2022, IMM Germany, and ITB Digital Business Day. We have additionally carried out advertising and marketing campaigns with TUI Austria, TUI Germany, Condor, and FTI to date this 12 months. Media and influencer familiarisation journeys, social media campaigns, vacation spot e-learning campaigns, and a Maldives roadshow in Germany are within the pipeline for the remainder of this 12 months.
As the corporate liable for advertising and marketing the Maldives as a vacation spot overseas, MMPRC carried out 260 completely different advertising and marketing actions in 22 international markets final 12 months, together with festivals, roadshows, familiarisation journeys, advertising and marketing campaigns, webinars, and interviews. The best testomony to the success of those actions got here late final 12 months, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of business excellence. This is the second consecutive 12 months that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from all around the globe.