Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is thrilled to announce that we participated in KITF (Kazakhstan International Tourism Fair) 2023, held from nineteenth to twenty first April 2023 in Almaty, Kazakhstan. A complete of 24 co-exhibitors with 45 contributors participated within the honest alongside MMPRC to strengthen the Maldives’ model presence in Kazakhstan and set up the Sunny Side of Life as a top-of-the-mind vacation spot for all potential holidaymakers.
KITF, one of many main B2B festivals within the CIS area, has been held since 2001. The exhibition serves as a wide-ranging skilled platform for the tourism business of the entire Central Asian Region and is taken into account to be the head occasion of the sector in Kazakhstan. Corporate journey resolution makers, traders, tour operators for VIP purchasers, and different journey commerce professionals will participate within the honest.
Destination Maldives was proudly showcased with a powerful stand in an area spanning over 60 sqm. The stand supplied guests with a glimpse into the breathtaking Sunny Side of Life. Every side of the stand was thoughtfully curated to showcase the varied segments of the Maldives’ tourism business, together with romance, seascapes, and cultural experiences, amongst others. The Maldives gained a Recognition Award for our participation in KITF 2023. Some different locations that obtained this award embody Italy, Almaty, and Jordan. A particular raffle was held between the guests to the Maldives stand, and a couple of fortunate winners gained free holidays to the Maldives, sponsored by Bandos Maldives and Madifushi Private Limited respectively.
Through this occasion, MMPRC and business companions supplied guests with the most recent details about the Maldives, making it a great platform for selling the vacation spot, our companies, and provides. We promoted the merchandise, experiences, and the segments of the Maldivian tourism business. We consider that participation in KITF 2023 was key to assembly potential collaborators and sustaining vacation spot presence within the CIS area.
As of the top of January 2023, the Maldives had welcomed 2,995 vacationers from Kazakhstan. The CIS area is a big area for Maldives tourism business, notably with Russia holding its place as the highest supply market to the Maldives in 2023 up to now. MMPRC held a complete of 16 varied advertising and marketing actions for the CIS market in 2022 and the arrivals from the market on the finish of final 12 months was at 238,951 vacationers.
In addition to KITF2 2023, MMPRC took half in Moscow Dive Show earlier this 12 months and has deliberate a number of advertising and marketing actions on this area to market and additional promote the vacation spot. These actions embody participating in commerce occasions resembling LTM Moscow and DTM Kazakhstan, alongside a number of different high-profile advertising and marketing campaigns.