Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has participated within the Riyadh Travel Fair (RTF) to market the vacation spot within the Kingdom of Saudi Arabia. Alongside MMPRC, there have been 26 contributors representing 15 corporations collaborating within the honest held in Riyadh, Saudi Arabia, from 22-24 May 2023. MMPRC’s participation on this occasion was to strengthen model presence within the KSA market, obtain progress in arrivals, promote halal tourism, and goal prosperous travellers within the Middle East luxurious phase.
RTF 2023 is taken into account a big annual occasion by which main journey and tourism corporations collect with exhibitors representing vacationer promotion authorities and vacationers corporations on the Arab and worldwide ranges. RTF is a marketplace for the introduction of vacationer merchandise, companies, and investments offered by essentially the most important vacationer corporations on the earth. Corporate journey determination makers, buyers, tour operators, journey brokers representing VIP purchasers, and different trade professionals participate on this occasion yearly.
The Maldives stand offered guests with a glimpse into the breathtaking Sunny Side of Life. The stand was thoughtfully curated to showcase the varied segments of the Maldives’ tourism trade, together with luxurious journey, household holidays, journey holidays, halal journey, and cultural experiences. The vibrant and vibrant stand featured a spread of distinctive experiences, together with a particular raffle giveaway with a client quiz, cultural experiences similar to a Dhivehi Calligraphy Corner, and gastronomy experiences that supplied guests an opportunity to pattern Maldivian delicacies similar to kulhi kaajaa, addu bondi, and theluli bambukeyo.
Through this occasion, we aimed to market the Maldives because the World’s Leading Destination and promote the distinctive merchandise, experiences and segments of the Sunny Side of Life. Participating in RTF 2023 allowed us to market our tourism merchandise, specifically resorts, guesthouses, liveaboards, and inns, in addition to the distinctive companies and experiences accessible in our vacation spot for travellers. Through this honest, MMPRC and our trade companions have been in a position to share the most recent journey pointers and details about the vacation spot with the journey commerce and travellers from this market and all over the world. Furthermore, the honest offered a tremendous alternative for our trade companions to attach with the Middle Eastern journey commerce and set up new enterprise relations. Participation within the Riyadh Travel Fair got here as a part of the advertising and marketing methods of MMPRC for the Middle Eastern market, primarily based on conducting campaigns to extend the attain, bookings and arrivals from the area.
As of thirtieth April 2023, Maldives has welcomed 23,453 vacationers from the Middle Eastern market with Saudi Arabia rating as the highest nineteenth market to Maldives. MMPRC has deliberate a number of actions concentrating on the Middle East market beneath the hassle to keep up vacation spot visibility and improve arrivals. This consists of joint-marketing campaigns; informative webinars; participation in main gala’s and exhibitions; and internet hosting roadshows and familiarisation journeys.