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MMPRC represents the Maldives to journey commerce and customers at Tourism EXPO…


Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is representing the
vacation spot to journey commerce and customers at Tourism EXPO Japan. This is the primary in-person occasion MMPRC
is partaking within the Japanese market for the reason that onset of the worldwide pandemic. The occasion is happening from
twenty second – twenty fifth September at Tokyo Big Sight.

Internationally acknowledged as one of many largest journey occasions in Japan, Tourism Expo Japan is a stepping
stone for additional creating outbound, inbound, and home journey from Japan. It offers plentiful
alternatives for journey professionals to trade journey info and conduct efficient enterprise
conferences, whereas inspiring customers by the ability of journey.

The Maldives will probably be exhibited in a 63sqm stand area with the vacation spot’s distinctive points and
experiences showcased through pictures which might be common among the many Japanese travellers. 12 representatives
from 06 corporations from the business will take part within the honest alongside MMPRC. Through this occasion,
vacation spot advertising will probably be carried out emphasising on our tourism merchandise (resorts, motels,
guesthouses, liveaboards), and the distinctive experiences out there to guests within the Maldives. Furthermore,
the distinctive geography of the Maldives and completely different segments (romance, honeymoon, household, journey,
water sports activities/dive, & MICE) that we cater to will probably be highlighted to the guests to the Maldives stand.

Prior to the pandemic, Japan was a promising market, ranked as the highest ninth prime supply marketplace for
Maldives in 2019. Japan was closed internationally for the previous two years, after which they’ve solely
opened not too long ago. Until tenth August 2022, 2,909 arrivals from Japan have been recorded. The market has
potential for development with the expectation of higher arrival numbers forecasted for ensuing months.
Several actions have been carried out within the Japanese market through the pandemic to keep up vacation spot
presence and momentum. Under this effort, digital campaigns have been performed with main journey commerce
and media companions and vacation spot info webinars have been performed for Japanese journey
brokers/tour operators. Earlier within the 12 months, a media FAM journey was performed for this market, attended by
officers from high-profile media & publications in Japan.

MMPRC carried out 260 completely different advertising actions in 22 world markets final 12 months, together with gala’s,
roadshows, familiarisation journeys, advertising campaigns, webinars, and interviews. The best testomony
to the success of those actions got here late final 12 months, because the Maldives secured the title of ‘World’s Leading
Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the
hallmark of business excellence. This is the second consecutive 12 months that the Maldives had efficiently
earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’
by travellers from all around the globe.

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