Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is delighted to announce that we’re collaborating within the Tourism Expo Japan 2023 alongside 10 co-exhibitors to advertise the breathtaking Sunny Side of Life. The occasion is being held in Osaka from twenty sixth to twenty ninth October 2023.
Organised by JATA (Japan Association of Travel Agents), Tourism Expo Japan 2023 is among the world’s largest annual journey festivals, bringing collectively nations and vacationer locations from everywhere in the globe to Japan for the event. It provides glorious journey networking and enterprise alternatives and evokes shoppers with the encircling numerous way of life traits. The occasion gives a platform for trade companions to showcase their distinctive merchandise and experiences.
Throughout this B2B and B2C occasion, MMPRC goals to advertise the vacation spot and revitalise the variety of Japanese vacationers travelling to the Maldives. We are additionally specializing in selling dive holidays in the course of the honest which is a key component on this market. The occasion is integral to MMPRC’s key methods because it gives the newest journey updates to the Japanese journey commerce. We additionally intention to boost the ‘Visit Maldives Japan’ presence on Japanese social media and set up a powerful database for future journey commerce and shopper promotions.
The stand actions embrace conferences with the journey commerce, surveys, distribution of promotion supplies, a social media contest, and spinning wheel actions. The stand additionally presents alternatives to expertise genuine Maldivian tradition by means of cultural props corresponding to libaas, feyli and fahtaru. We even have a LED display showcasing the mesmerising great thing about the Maldives.
In 2019, Japan was ranked because the 09th high supply market to the Maldives. As of the tip of September 2023, we have now welcomed greater than 14,218 travellers from Japan.
MMPRC is constantly strengthening the presence of Maldives within the Japanese market by means of a number of advertising and marketing actions. We collaborated with Asahi TV for a program and had a JTB coaching webinar earlier this 12 months. We have additionally been rising our social media presence within the Japanese market by means of sustained native language interactions. These advertising and marketing endeavours maintain model recognition and preserve the Maldives on the forefront of the minds of Japanese travellers.