Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is taking part in Travel Trade Maldives 2022 occasions to attach with native and worldwide tourism stakeholders.
TTM is a global journey commerce present held within the Maldives, comprising hybrid actions and completely different occasions together with TTM Connect, TTM Travel Summit, Awards and Gala Night. Every yr, TTM sees over 3,000 pre-scheduled conferences held amongst over 500 journey commerce professionals with over $1 billion value of contracts mentioned. This yr, TTM Connect is being held at Meerumaa Conference Facility from Twenty third-Twenty fifth of August whereas the TTM Summit can be held on the morning of Twenty fifth of August at Crossroads Maldives. Following this, the TTM Awards and the Gala Night occasion are held on the identical venue that night.
The Chief Executive Officer and Managing Director of MMPRC, Mr Thoyyib Mohamed, is scheduled to handle the TTM Summit on the subject of “Evolution of Destination Marketing”, and can participate in a particular panel dialogue as an skilled speaker. MMPRC is the vacation spot associate of TTM 2022. Other companions embrace Ooredoo Maldives, IDEAS, Crossroads Maldives, Jalboot, Al Shaali Marine, HRS, Lotus Bike Shop, Red Creative, Medtech and Maldives Airports Company Limited (MACL).
President Ibrahim Mohamed Solih and his administration connect particular significance to the event of tourism within the nation. One of the best proof of that is the tripling of the price range allotted to advertise the Maldives as a vacationer vacation spot. President Solih and the governing companies of this authorities had been particularly attentive to the security and safety of tourism staff and stakeholders within the trade. A shining testomony to that is that in 2019, the Maldives welcomed 1.7 million vacationers. Thanks to the agency and considerate selections of the President and the incumbent authorities, the Maldives was in a position to efficiently deal with the results of the pandemic over the previous two years. The reopening of the border in 2020 after solely three months of closure, the swift vaccination of all trade stakeholders, and the event and implementation of sturdy protected measures all resulted within the Maldives with the ability to overcome the challenges posed by the COVID-19 pandemic.
The international Covid-19 pandemic had a long-lasting impression throughout all dimensions of the journey and tourism trade. Destination advertising and marketing organisations needed to rethink and readjust advertising and marketing methods to adapt to consistently evolving conditions. MMPRC was on the forefront of promoting the Maldives as a vacationer vacation spot in the course of the pandemic. MMPRC carried out 260 completely different advertising and marketing actions in 22 international markets final yr, together with festivals, roadshows, familiarisation journeys, advertising and marketing campaigns, webinars, and interviews. Since then, the Maldives has secured the title of the ‘World’s Leading Destination’ by the World Travel Awards for 2 consecutive years and has established itself as probably the most desired and standard locations on the earth. The hope is that the Maldives will efficiently welcome 1.6 million vacationers this yr, as per the purpose set by President Solih for 2022, and win the ‘World’s Leading Destination’ for the third yr operating.
MMPRC is taking part in TTM Connect to satisfy and talk about doable partnerships and establish methods to advertise the Maldives additional globally with native and worldwide journey commerce companions. Through this occasion we’ll work to advertise and market the Maldives as a tourism vacation spot, our merchandise and distinctive experiences awaiting vacationers within the vacation spot. Over 150 exhibitors together with hoteliers, airways and key stakeholders are collaborating on this occasion whereas over 200 prime operators from prime 30 markets to the Maldives can be in attendance on the join occasion.