Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) participates within the Riyadh Travel Fair to market the vacation spot within the Middle East. The Riyadh Travel Fair is being held in Riyadh, Saudi Arabia from 22 -24 May 2022.
Riyadh Travel Fair 2022 is taken into account a major annual occasion wherein main journey and tourism firms in Saudi Arabia with GCC and different worldwide firms/international locations collect with exhibitors representing vacationer promotion authorities and vacationers firms on the Arab and worldwide ranges. The Fair is taken into account as a marketplace for the introduction of the vacationer merchandise, companies, and investments supplied by essentially the most vital vacationer firms on the planet.
MMPRC is joined on the Riyadh Travel Fair by business companions – Bliss Maldives, Exciting Travel Holidays, Get me to Maldives, Intour Maldives, Island Life Travel Pvt Ltd, Lily Hotels Hideaway Beach Resort & Spa, Malahini Kuda Bandos, Travel Connection Maldives, Travel Escapes Maldives, Holiday Spot Maldives and Villa Hotels & Resorts. Through this occasion, we goal to market the vacation spot as a secure haven and promote the distinctive geography of our scattered islands, which offers guests with final security and privateness. Furthermore, this occasion will assist us market our tourism merchandise, together with resorts, guesthouses, liveaboards, motels and the distinctive companies and experiences obtainable in our vacation spot for vacationers. It additionally goals to advertise the varied segments of tourism, together with luxurious, romantic, household and MICE choices. Through this honest MMPRC and the business companions will have the ability to share the most recent journey pointers and details about the vacation spot for the journey commerce and vacationers from this market and around the globe.
The participation within the Riyadh Travel Fair is a part of the advertising methods of MMPRC for the Middle East market. This technique is predicated on conducting campaigns to extend the attain, bookings and arrivals from the area. This exercise additionally comes below our new brief time period technique devised to deal with the evolving geopolitical local weather on the planet following the results of the Russia-Ukraine struggle. With Russia and CIS topping the arrivals figures lately, the technique is geared toward mitigating the potential damaging influence on arrival numbers in chosen markets to minimise the potential adversarial results on the Maldives tourism business and the nation’s economic system.
Last 12 months, Maldives welcomed 91,413 vacationers to the nation from the Middle Eastern market with Saudi Arabia rating as the highest seventh market to Maldives. This 12 months till January, the nation has recorded 5,103 arrivals from the Middle East market. MMPRC has deliberate a number of actions concentrating on the Middle East market below the hassle to take care of vacation spot visibility. This consists of joint-marketing campaigns, webinars, participation in main gala’s and exhibitions, roadshows, and internet hosting familiarization journeys.
As the corporate answerable for advertising the Maldives as a vacation spot overseas, MMPRC carried out 260 completely different advertising actions in 22 international markets final 12 months, together with gala’s, roadshows, familiarization journeys, advertising campaigns, webinars, and interviews. The best testomony to the success of those actions got here late final 12 months, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of business excellence. This is the second consecutive 12 months that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by vacationers from everywhere in the globe.
This 12 months additionally celebrates an distinctive 12 months to go to the Maldives – the Golden Jubilee celebration of tourism within the Maldives kicked off earlier final 12 months with plans to conduct new and thrilling actions all year long.