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MMPRC markets the Sunny Side of Life and all its wonders at Fitur 2023, the…


Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), together with our trade companions, are advertising the Sunny Side of Life and all its wonders at Fitur 2023, the worldwide assembly level for tourism professionals and main commerce honest for inbound and outbound markets. From January 18th to twenty second, trade professionals and customers alike can uncover the varied vary of experiences accessible within the Maldives on the bodily honest, hosted at IFEMA MADRID’s Recinto Ferial. This is the primary main journey commerce occasion that MMPRC is taking part on this yr. 

Fitur brings collectively journey businesses; wholesalers; inns and lodging; service corporations; leisure and tradition infrastructures; Spanish official organisations; and journey media. The occasion affords wonderful enterprise alternatives and entry to certified and related journey consumers, influencers, and market professionals.

Over 41 contributors from 23 corporations are collaborating within the occasion alongside MMPRC to market their particular person merchandise, providers and experiences. MMPRC is selling the completely different experiences accessible within the Sunny Side of Life, with a deal with selling the completely different segments of tourism of the Maldives. Our goal in taking part in FITUR 2023 embrace creating consciousness amongst Spanish guests in regards to the merchandise and experiences accessible within the Maldives, and making a platform to attach with trade professionals from the Spanish market. 

MMPRC is worked up to announce that we’re conducting raffle attracts on the Maldives’ stand throughout Fitur 2023 to offer away free holidays to 4 fortunate winners. Both customers and journey commerce professionals are invited to take part by filling out a survey questionnaire on the stand. The raffles are held on the primary, third, fourth and fifth day of the honest, with one winner chosen daily. The raffle giveaway is sponsored by a number of the prime resorts within the Maldives, resembling Adaaran Select Hudhuranfushi, Sun Siyam Resorts, Brennia Maldives, and Angsana Velavaru. 

Spain was one of many prime 10 markets by way of arrival to the Maldives in 2022, with a complete of 42,148 vacationers arrivals from the market. MMPRC is continuous efforts to advertise the Maldives on this market, with many actions held for this objective final yr. This yr, along with attending bodily gala’s, Visit Maldives can even be selling the vacation spot by means of OOH promoting in Spain and campaigns with prime tour operators and on-line journey businesses. Media Familiarisation journeys can even be organised for this market to offer journalists the chance to expertise the Maldives firsthand.

In 2022, MMPRC performed a complete variety of 176 advertising actions with a complete attain of over 8,799,249,501. This included over 90 advertising campaigns, attending 42 gala’s, internet hosting 06 roadshows, 10 digital occasions, 18 familiarisation journeys, and 10 different occasions executed worldwide. The nationwide vacationer arrivals goal set by H.E President Ibrahim Mohamed Solih for the yr 2022 was additionally reached in December 2022, because the Maldives welcomed our 1.6 millionth customer for the yr two weeks forward of the top of the yr. In addition to this, the Maldives secured the title of the ‘World’s Leading Destination’ for the third yr in a row in 2022 at World Travel Awards. MMPRC was additionally awarded the distinguished title of ‘World’s Leading Tourist Board’ for the primary time in our nation’s historical past.

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