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Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has launched a advertising marketing campaign with Veepee to place the Maldives as a high of the thoughts vacation spot within the French market. This marketing campaign will likely be held for 10 days from thirteenth June 2022 onwards.
Veepee, is a French primarily based firm that created the idea of flash gross sales. They are a pacesetter in Europe within the Flash Sales enterprise with 24 million members in France. The firm has develop into a serious participant in e-commerce and is organised in shut collaboration with greater than 3,000 main manufacturers. Veepee has an prosperous viewers who’re always looking for their subsequent vacation vacation spot, which ensures nice publicity for the vacation spot by way of this marketing campaign.
During the joint marketing campaign with Veepee, MMPRC will promote the Maldives’ tourism merchandise (resorts, accommodations, guesthouses and liveaboards), the distinctive experiences obtainable for vacationers from the vacation spot, the completely different segments of tourism obtainable within the nation, and the newest journey pointers to the French market.
During this marketing campaign Maldives will likely be marketed on Veepee’s homepage, which is frequented by as much as 3 million distinctive guests. A devoted web site will even be created for the vacation spot, accessible from inside Veepee’s web site, whereas an commercial of Maldives will likely be posted on the banner of the journey web page of Veepee. An emailer with the knowledge of the vacation spot will even be despatched to the 9 million guests of Veepee. This marketing campaign is held as a part of our advertising technique for France, which focuses on showcasing the Maldives as probably the most most popular vacation vacation spot for French travellers throughout all prosperous segments and profiles. The marketing campaign will create nice visibility for the vacation spot and entice a fascinating viewers to e-book their subsequent vacation within the Maldives.
As of eighth June 2022, 732,884 vacationers visited the Maldives, with France contributing 3.9% of the overall market share. During this era, France ranked because the seventh high supply market to the vacation spot with 28,904 vacationers arrivals.
MMPRC has deliberate a number of actions concentrating on the French market below the trouble to keep up vacation spot visibility. This contains joint-marketing campaigns, webinars, participation in main gala’s and exhibitions, outside promoting, roadshows, and internet hosting familiarisation journeys. Many such actions are within the pipeline for this marketplace for this yr as effectively.
MMPRC carried out 260 completely different advertising actions in 22 international markets final yr, together with gala’s, roadshows, familiarisation journeys, advertising campaigns, webinars, and interviews. The biggest testomony to the success of those actions got here late final yr, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of trade excellence. This is the second consecutive yr that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from everywhere in the globe.
