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MMPRC kicks off strategic out of doors promoting marketing campaign in key areas in …


Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has kicked off a strategic out of doors
promoting marketing campaign in key areas in Switzerland. The marketing campaign is carried out from twelfth September – ninth October
2022 with the goal of boosting the Maldives’ model visibility and vacation spot consciousness within the Swiss markets.

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Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has kicked off a strategic outdoor advertising campaign in key locations in Switzerland with the aim of boosting the Maldives’ brand visibility and destination awareness in the Swiss markets.

For the period of this marketing campaign, commercials showcasing the fantastic thing about the Maldives will likely be posted on
billboards and digital screens in two main areas in Zurich for a period of 4 weeks. The commercials are
estimated to succeed in hundreds of thousands of views every month. In addition to the pure splendour of the Maldives islands, the
commercials may even inform potential guests of the thrilling experiences accessible to Swiss guests within the
Maldives.

The Swiss market is among the many high performing supply markets for vacationer arrivals to the Maldives this yr, with
22,751 arrivals as of 14th September 2022. MMPRC has been holding a number of actions as a way to keep
vacation spot presence and visibility and enhance arrivals from this market. This consists of familiarisation journeys, digital
media, and a print marketing campaign with Falstaff. More actions are within the pipeline for this marketplace for the long run.

As the corporate chargeable for advertising the Maldives as a vacation spot overseas, MMPRC carried out 260 totally different
advertising actions in 22 international markets final yr, together with festivals, roadshows, familiarisation journeys, advertising
campaigns, webinars, and interviews. The biggest testomony to the success of those actions got here late final yr, as
the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World
Travel Awards, globally recognised because the hallmark of trade excellence. This is the second consecutive yr that
the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of
Maldivian hospitality’ by travellers from everywhere in the globe.

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