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MMPRC kicks off hybrid advertising and marketing marketing campaign with Cozmo Travel to advertise the …


Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has kicked off a hybrid
advertising and marketing marketing campaign with Cozmo Travel to advertise the Maldives in Qatar and the Middle East.
Throughout this marketing campaign, we goal to advertise the distinctive geographical options of the Maldives, the
luxurious companies, merchandise and distinctive experiences awaiting vacationers within the Maldives. Our marketing campaign with
Cozmo Travel might be carried out from January to March 2023, with on-line and offline actions carried out
to be able to additional promote the Sunny Side of Life in Qatar and the Middle East.

Cozmo Travel is a journey administration firm catering to impartial and company travellers, promoting
ready-made packages and customised journeys. Their companies embody; ticketing; inbound and outbound
lodge bookings; visa processing; and organising exercise programmes at locations. They have over 73
branches throughout the Middle East and India.

Under the marketing campaign, posts associated to the Maldives are being circulated to the Qatari and the broader Middle
Eastern market by Cozmo Travel’s web site, google show community and YouTube. Information on the
vacation spot can also be being despatched to Cozmo Travel’s database through SMS and emails, and ads of the
Maldives might be posted on screens at shops of the corporate in Qatar and different Middle Eastern
nations. The marketing campaign is estimated to build up over 1.1 million impressions.

This marketing campaign will strengthen the vacation spot’s recognition, particularly throughout the peak vacation seasons,
amongst each B2B and B2C audiences within the chosen markets. It is carried out as a part of MMPRC’s
advertising and marketing technique for Qatar and the Middle East.

By the top 2023 Maldives recorded 100,494 arrivals from the Middle East and 6,060 arrivals in the identical
interval from Qatar. MMPRC has been holding a number of advertising and marketing actions concentrating on this market to
preserve vacation spot presence and enhance reputation. In this regard, many advertising and marketing actions and
campaigns are proposed to be held inside this yr concentrating on the Middle East and Qatar market as effectively.

In 2022, MMPRC carried out over 90 advertising and marketing campaigns, attended 42 Fairs, hosted 06 Roadshows, 10
Virtual Events, 18 familiarisation journeys, and 10 different occasions had been executed worldwide. The complete variety of
advertising and marketing actions for the yr was 176 with a complete attain of over 8,799,249,501. The nationwide vacationer
arrivals goal set by H.E President Ibrahim Mohamed Solih for the yr 2022 was additionally reached in
December 2022, because the Maldives welcomed our 1.6 millionth customer for the yr two weeks forward of the
finish of the yr. In addition to this, the Maldives secured the title of the ‘World’s Leading Destination’ for
the third yr in a row in 2022 at World Travel Awards. MMPRC was additionally awarded the celebrated title of
‘World’s Leading Tourist Board’ for the primary time in our nation’s historical past.

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