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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has kicked off a vacation spot
visibility marketing campaign with Singapore Airlines (SIA) focusing on the United States market. The joint marketing campaign
between Visit Maldives and SIA might be performed from July – August 2022.
Based at Singapore International Changi Airport, Singapore Airlines is likely one of the largest airways within the
world, flying to greater than 62 locations in 32 nations and providing quite a lot of courses. SIA’s present
market share from USA’s Los Angeles International Airport and San Francisco International Airport to
Velana International Airport is 13%. This is the 4th largest provider when it comes to market share to the Maldives.
The joint marketing campaign between MMPRC and SIA USA will deal with driving conversion amongst in-market journey
intenders, at key moments within the analysis and reserving course of. It will encourage journey to the Maldives
with the consolation of SIA’s services, plus enhanced well being and security measures with
#SIACares.
During this marketing campaign, the web sites and social media accounts of Expedia, Skyscanner and Pinterest will
be used to extend vacation spot visibility for the Maldives by inserting commercials and redirecting
potential travellers to guide flights to the Maldives by way of SIA. The marketing campaign will assist faucet into audiences of
travel-intenders and utilise their granular focusing on capabilities to affect and convert clients from
Expedia. It may also use Skyscanner for high-impact placements and efficient codecs to succeed in travellers
and supply related contextual data and proposals within the exploring, planning and
buy phases. Furthermore, through the joint marketing campaign, certified visitors can be despatched to the SIA website
by Pinterest so as to enhance bookings.
The marketing campaign is performed as a part of MMPRC’s technique for the USA market to advertise the Maldives on
high-end channels, centered promoting and promotion of particular person merchandise and experiences. It is
anticipated to extend future reserving and arrivals and allow the Maldives to ascertain itself as a protected
haven and a top-of-the-mind vacation spot for travellers from the USA market.
So far this yr, USA ranks because the sixth high supply market to the Maldives with 41,943 vacationers from this
market as of twelfth June 2022. This is 4.8% of the entire 892,960 vacationers who visited the Maldives throughout this
interval. MMPRC has held a number of actions to extend model visibility, and vacation spot momentum for the
Maldives within the USA market. This features a marketing campaign with Worth Magazine, ATTA’s AdventureELEVATE
2022, a journey commerce coaching webinar, and a marketing campaign with Goway. Ongoing actions for this market
embrace joint campaigns with ASTA and ID Travel Group and a Media Familiarisation journey. Many related
actions are within the pipeline for the remainder of the yr as effectively.
MMPRC carried out 260 totally different advertising actions in 22 international markets final yr, together with gala’s,
roadshows, familiarisation journeys, advertising campaigns, webinars, and interviews. The best testomony
to the success of those actions got here late final yr, because the Maldives secured the title of ‘World’s Leading
Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the
hallmark of trade excellence. This is the second consecutive yr that the Maldives had efficiently
earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’
by travellers from all around the globe.
