Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has kicked off an thrilling sequence of
roadshows concentrating on the Middle East market as a part of the trouble to offer a platform for trade companions from
either side to attach and set up relations. The roadshows are held in Saudi Arabia, within the capital metropolis Riyadh, then
Jeddah and eventually Kuwait City on May twenty third, twenty fifth, and twenty sixth respectively.
Alongside our trade companions, we goal to construct and keep a robust B2B presence in GCC international locations, share the
newest vacation spot updates and tips with the journey commerce, and in the end improve arrival figures from GCC
international locations. Maldivian tourism merchandise, together with resorts, inns, guesthouses and liveaboards can be marketed
via this occasion by MMPRC and trade companions. 16 members are collaborating within the Roadshow in Riyadh, with
18 members collaborating within the roadshow in Jeddah, and 16 confirmed members for the roadshow held in
The roadshow, entitled “Connect with Maldives…The Ultimate Dream Destination”, begins with a heat introduction
of our trade companions adopted by a vacation spot presentation. The presentation highlights Maldives’ tourism
merchandise (resorts, guesthouses, liveaboards, and inns), the distinctive experiences obtainable right here, and the most recent journey
tips for the Maldives. The security supplied by the scattered geography of the Maldives can be being highlighted
through the roadshow sequence.
The presentation portion of the roadshow is adopted by a productive night time of networking and constructing new enterprise
relations. To maximize visibility, we invite over 80 brokers from every metropolis to participate within the roadshow. Industry
companions have the chance to showcase their properties, generate new enterprise leads, and interact in
one-on-one networking alternatives. Sponsored by Taj Exotica Resort & Spa, a particular raffle was carried out on the
Riyadh Roadshow, awarding a free journey to the Maldives for the fortunate winner. Villa Hotels & Resorts and Taj Exotica
second and third runner-up of the raffle wins a smartwatch and amazon present card respectively sponsored by MMPRC.
MMPRC is conducting these roadshows as a part of our advertising technique for the Middle East market. These embrace
better B2B contact to be able to improve our complete outreach, campaigns that cowl all of the merchandise and experiences
of Maldives, and to strengthen the Maldives’ area of interest place within the area as a classy vacation spot for prosperous vacationers.
Last yr, the Maldives welcomed 91,413 vacationers to the nation from the Middle Eastern market with Saudi Arabia
ranked as the highest seventh market to Maldives. From January to March this yr, the nation has recorded 21,117 arrivals
from the Middle East market. So far in 2022, MMPRC has taken half in main festivals throughout the Middle East market
corresponding to QBLT Congress, MALT Congress, and ATM 2022. We have additionally carried out different advertising actions
alongside these festivals, and held a particular press convention on the sidelines of ATM to tell the worldwide journey
commerce and media on vacation spot info of the Maldives and the plans within the pipeline for the Maldives Golden
Jubilee Year of Tourism.
MMPRC has deliberate a number of actions concentrating on the Middle East market below the trouble to keep up vacation spot
visibility. This contains joint-marketing campaigns, webinars, participation in main festivals and exhibitions, outside
promoting, roadshows, and internet hosting familiarization journeys.
As the corporate answerable for advertising the Maldives as a vacation spot overseas, MMPRC carried out 260 totally different
advertising actions in 22 international markets final yr, together with festivals, roadshows, familiarization journeys, advertising
campaigns, webinars, and interviews. The biggest testomony to the success of those actions got here late final yr, as
the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World
Travel Awards, globally recognised because the hallmark of trade excellence. This is the second consecutive yr that
the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of
Maldivian hospitality’ by vacationers from all around the globe.