Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has efficiently secured the
title of World’s Leading Tourist Board 2022 on the twenty ninth World Travel Awards. MMPRC competed in opposition to 28
different vacationer boards for this prestigious title. This is the primary time in Maldives’ historical past that we now have
achieved the celebrated title of World’s Leading Tourism Board, a shining affirmation of the arduous work
and dedication of MMPRC over the previous 12 months in persevering with to market and preserve the Maldives within the high
tier of the worldwide tourism business. The Maldives additionally secured the preeminent award for a tourism
vacation spot on the WTA, securing the title of World’s Leading Destination for the third 12 months in a row.
The Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Mr Thoyyib Mohamed,
accepted the award on behalf of MMPRC on the ceremony held at Al Bustan Palace, a Ritz-Carlton Hotel,
Oman, late Friday night. Speaking on the ceremony, Thoyyib acknowledged that it’s really an honour to win the
prestigious title of World’s Leading Destination for the third 12 months in a row.
“This 12 months is our Golden Jubilee of Tourism within the Maldives, and I could not have requested for a greater
achievement to mark 50 years of welcoming guests to our shores. This award is because of the steering of
our authorities, the assist of our companions, and the arduous work of the tourism business as an entire. And
in fact, our visitors- we’re blessed that folks from world wide love the Maldives a lot. This
can be the primary 12 months that MMPRC, often known as Visit Maldives, secured the title of the World’s Leading
Tourist Board. It appears like an affirmation of the arduous work of our workforce over these previous few years, pushing by the hardest world crises of current instances. Thank you to everybody for voting for the Maldives, and
I hope to welcome you quickly to the Sunny Side of Life.”
This 12 months has been one of the attention-grabbing years for world tourism. Most nations have now
re-opened their borders for worldwide journey following the Covid-19 pandemic, and have accordingly
initiated in depth campaigns to revive tourism of their respective nations. MMPRC continued our
efforts with no hesitation, even by the difficulties posed as a result of Russia-Ukraine battle placing a
damper on a few of our high and rising markets. We tailored swiftly, shifting our consideration to different
potential high sources, such because the Middle Eastern, Nordic, and Indian markets.
MMPRC has already performed a complete of 149 actions in 22 world markets over the primary three quarters of
2022, concentrating on the journey commerce and shoppers alike, with a attain of over 8.6 billion. One of the important thing
focuses of our methods was to keep up model visibility within the world markets. In addition to selling
the Maldives as a premier luxurious vacation spot with numerous inexpensive choices and various experiences, our
messaging was clearly communicated to construct confidence within the vacation spot. We augmented this with our
Tourism Golden Jubilee messaging, to veer guests in direction of the celebratory temper within the Maldives tourism
business this 12 months, to nice success. The success of our advertising efforts is mirrored in our arrival figures,
as we shut in on reaching 2022’s goal of welcoming 1.6 million guests.
Since the start of this 12 months, we aligned our advertising campaigns in direction of selling experiential
tourism, primarily based on rising journey developments, coinciding with the introduction of Homestay tourism within the
Maldives. We additionally launched a collection of books titled ‘Tales of Maldives’ to share a few of the distinctive tales
and folklore native to the Maldives, as a part of our effort to department out and increase our segments, akin to
cultural and experiential tourism. We targeting advertising initiatives that promote the pure
fantastic thing about the Maldives together with occasions to community with our business companions and get their suggestions on
the very best methods to advertise the Maldives additional as a vacation spot with constant messaging, to work
in direction of our mutual aim of sustaining the Maldives as a number one vacation spot. The Tourism Marketeers
Evening 2022 that we hosted late this 12 months is among the many joint actions that we conduct with business
stakeholders with a purpose to attain our frequent targets.
Our workforce of 69 employees at MMPRC is majority feminine, and we’re proud to say that ladies maintain a number of key
positions throughout the higher administration. Regardless of the small measurement of our workforce in comparison with these of
different vacationer boards that competed with us this 12 months, our work has been efficient sufficient for
representatives from the biggest nations to think about us, Visit Maldives, the de facto benchmark for
decisive, dynamic, and environment friendly vacation spot advertising. It is a pleasure to have seen the fruit of the arduous
work this 12 months, because the Maldives as soon as once more gained the World’s Leading Destination Award, for the third
consecutive 12 months, in a second of triumph for our whole nation.
We are humbled that guests and tourism organisations world wide have recognised the arduous work,
diligence, and dedication with which we now have promoted the Maldives by a few of the most unsure
instances of the trendy age. This 12 months is the primary time the Maldives has gained the title of World’s Leading
Tourist Board. We couldn’t be prouder and happier with this achievement for our nation. Thank you for
voting for us because the World’s Leading Tourist Board. We will proceed to diversify, adapt to shifting journey
developments, and paved the way to much more success and accolades for the Sunny Side of Life.