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MMPRC initiates “Visit Maldives… the Romantic Side of Life” joint cam…



Maldives Marketing and Public Relations Corporation’s (MMPRC/Visit Maldives) is advertising and marketing “Visit Maldives… the Romantic Side of Life” by a joint marketing campaign with two South Korean journey businesses – Palm Tour and Honeymoon Resort. Under this marketing campaign, on-line and offline actions shall be held for 3 months to advertise the Maldives as one of many most secure and most alluring honeymoon and romantic locations.

Headquartered in Seoul, Palm Tour is without doubt one of the high honeymoon businesses for abroad journey in South Korea with over 15 branches nationwide. The award successful company affords a variety of Maldives merchandise with numerous flight and resort choices. In 2019, Palm Tour offered 11,000 room nights to Maldives. Honeymoon Resort can also be one of many largest honeymoon journey businesses in Korea with a Business historical past of over 20 years sending over 400,000 honeymooners. They have over 10 years of expertise with numerous Maldives honeymoon merchandise with the specialization of resorts and its distance to journey on home flight, speedboat or seaplane.

Under the net parts of this marketing campaign, Palm Tours and Honeymoon Resort will develop unique Maldives promotion pages; place banners of their web sites with the locations commercials; promoting content material on web sites and social media pages of each corporations; and paid adverts on Naver, Google and Youtube. The offline section of the marketing campaign will see Maldivian merchandise showcased in gala’s, offering newest vacation spot data together with visa necessities and tips. It may even embrace commercial banners in numerous pertinent places, fortunate attracts, raffle giveaways and commercials to draw consideration to the vacation spot from honeymooners and newly-married {couples}. 

This marketing campaign is held in step with MMPRC’s technique to take care of the vacation spot presence within the South Korean market and to effectively promote numerous merchandise, experiences and segments of tourism to extend future bookings and arrivals from South Korea. In 2021, a complete of 1,312,706 vacationers arrived within the Maldives from which 6839 had been from South Korea. As of fifteenth May 2022, the Maldives has welcomed 7,191 vacationers from this market this 12 months. Prior to COVID-19, South Korea was the third largest outbound tourism supply market within the Asia-Pacific (APAC) area in 2019, with 28.7 million worldwide departures. 

MMPRC organized and took part in numerous actions concentrating on the South Korean market in 2021 together with the Naver Live Campaign with Singapore Airlines, Honeymoon Fair with Palm Tour, and Print Media Advertising Campaigns with Noblesse and Trevie. Similar webinars for South Korea journey commerce had been additionally held in 2021, together with out of doors promoting campaigns and South Korea Virtual Roadshow. Ongoing actions for this market embrace SMM and Digital Ad Campaign. Many actions akin to Familiarization journeys, joint promotions with airways, and print media promoting campaigns are within the pipeline for this marketplace for this 12 months. 

As the corporate liable for advertising and marketing the Maldives as a vacation spot overseas, MMPRC carried out 260 totally different advertising and marketing actions in 22 international markets final 12 months, together with gala’s, roadshows, familiarization journeys, advertising and marketing campaigns, webinars, and interviews. The biggest testomony to the success of those actions got here late final 12 months, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of trade excellence. This is the second consecutive 12 months that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by vacationers from all around the globe.  

This 12 months additionally celebrates an distinctive 12 months to go to the Maldives – the Golden Jubilee celebration of tourism within the Maldives kicked off earlier final 12 months with plans to conduct new and thrilling actions all year long. MMPRC has deliberate over 60 in-person occasions for the 12 months 2022, together with 11 gala’s, roadshows and occasions scheduled for simply the primary quarter. 

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