Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has initiated an promoting marketing campaign with DestinAsian, an award-winning journal specializing in the Southeast Asian and Asia Pacific areas. The marketing campaign, held from June to August 2022, is focused at strengthening and selling the Maldives model presence within the Southeast Asian market.
Established in 2001, DestinAsian is the main award-winning journey journal within the Asia-Pacific area with a readership of 98,364 per version. The journal provides a daily line-up of sections that maintain tabs on the most recent cultural, life-style, and hospitality information round Asia and the world. The Maldives was awarded the title of ‘Top 5 Best Island’ within the DestinAsian Readers’ Choice Awards 2022. This marketing campaign will embody a full-page commercial as a ‘Thank You’ from the vacation spot to the readers. The marketing campaign additionally contains social media posts promoting The Golden Jubilee of Tourism and the Maldives’ benefit of being a ‘Safe Haven’ for vacationers. The marketing campaign can even see a devoted EDM electronic mail blast and a bonus 2-month MPU 2 banner within the DestinAsian web site.
The goal of this marketing campaign is to take care of model visibility within the SEA Market and to maximise the visibility of the Maldives inside the on-line platforms of the market. The marketing campaign goals to market the pure geographic benefits of the Maldives having scattered islands which permits pure social distancing, to market the person merchandise together with resorts, resorts, guesthouses/homestay and liveaboards within the SEA market. The technique relies on informing the journey commerce and vacationers in regards to the newest journey pointers and distinctive experiences obtainable to holidaymakers within the Maldives. It additional falls below a brand new brief time period technique devised to handle the evolving geopolitical local weather on the earth following the consequences of the Russia-Ukraine battle. With Russia and CIS topping the arrivals figures lately, the technique is aimed toward mitigating the potential damaging influence on arrival numbers from this area by restrategizing advertising actions in chosen markets to minimise the potential adversarial results on the Maldives tourism trade and the nation’s economic system.
Maldives welcomed a complete of 431,503 arrivals by April. From January to March 2022 Maldives welcomed 3,990 vacationers from the SEA market. MMPRC has efficiently accomplished a number of advertising campaigns for this market thus far in 2022, together with a advertising marketing campaign with Travel Weekly Asia and participation in festivals resembling MATTA 2022.
The Maldives has not too long ago eased journey restrictions imposed on vacationers which enforced presenting of damaging PCR checks by all vacationers. In this regard, from 4th March 2022, vacationers visiting the Maldives are not required to current a Covid-19 PCR damaging consequence upon arrival if the prescribed doses of vaccine are accomplished 14 days previous to date of arrival. As of thirteenth March 2022, the Maldives has additionally lifted the nationwide public well being emergency, imposed in response to the emergence of the Covid-19 pandemic. The ease of journey restrictions and measures would make it simpler for vacationers to go to the Maldives.
MMPRC carried out 260 totally different advertising actions in 22 world markets final 12 months, together with festivals, roadshows, familiarization journeys, advertising campaigns, webinars, and interviews. The best testomony to the success of those actions got here late final 12 months, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of trade excellence. This is the second consecutive 12 months that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by vacationers from all around the globe.
This 12 months additionally celebrates an distinctive 12 months to go to the Maldives – the Golden Jubilee celebration of tourism within the Maldives kicked off earlier final 12 months with plans to conduct new and thrilling actions all year long.