Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) kicked off an thrilling sequence of
roadshows yesterday titled ‘Connect with Maldives, Your Ultimate Destination’ focusing on the United Kingdom (UK).
This sequence of roadshows are carried out below our efforts to keep up vacation spot momentum and additional promote
the vacation spot within the UK market. The first of those roadshows was held in London on ninth November, coinciding with
the final day of WTM London 2022, whereas the remaining second was hosted in Manchester on tenth November. The
final roadshow on this sequence will probably be hosted in Newcastle on eleventh November.
‘Connect with Maldives, Your Ultimate Destination’ Roadshow sequence is carried out below MMPRC’s efforts to
strengthen relations with the UK journey commerce. The exercise will familiarise them with all issues Maldives with the intention to
enhance bookings and arrivals from this market. A complete of 12 trade companions from the Maldives tourism trade
took half within the roadshow in London, and 11 trade companions within the roadshows in Manchester and Newcastle.
MMPRC, together with mentioned trade companions, are absolutely utilising these occasions to market and promote the Maldives and
our tourism merchandise; resorts, lodges, guesthouses, and liveaboards. The roadshow sequence will even promote the
nation’s distinctive geography, the newest vacation spot updates, and the extraordinary experiences awaiting vacationers in
the Sunny Side of Life.
Each roadshow begins with an introduction of our trade companions adopted by a vacation spot presentation. The
presentation highlights the distinctive experiences provided within the Maldives, and the newest journey pointers relevant for the vacation spot. The security supplied by the scattered geography of the Maldives can be being highlighted throughout
the roadshow sequence. Each roadshow ends with a raffle draw with a free vacation bundle for 2 fortunate winners.
The main targets of internet hosting this sequence is to keep up the UK as one of many key supply markets for the Maldives
and strengthen commerce relationships between potential journey brokers and our trade companions, in step with MMPRC’s
advertising methods for the UK. The UK is historically one of many prime supply markets for the Maldives and at the moment
ranks at third with 147,535 arrivals by 2nd November this yr. This is 10.9% of the market share from the 1،354،828
complete arrivals into the nation throughout this era. MMPRC has been conducting a number of actions geared toward this market
to keep up and broaden vacation spot momentum. This contains; participation in festivals and exhibitions within the UK
market; out of doors promoting campaigns; and social and digital media advertising campaigns. Similar actions are
deliberate forward for this market within the upcoming months.
As the corporate accountable for advertising the Maldives as a vacation spot overseas, MMPRC carried out 260 totally different
advertising actions in 22 world markets final yr, together with festivals, roadshows, familiarisation journeys, advertising
campaigns, webinars, and interviews. The biggest testomony to the success of those actions got here late final yr, as
the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World
Travel Awards, globally recognised because the hallmark of trade excellence. This was the second consecutive yr that
the Maldives had efficiently earned this prestigious title, and we’re nominated for the third time this yr, a
shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from all around the globe.