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MMPRC Continues Exciting Global Campaign with CNN International Commercial



Following two extremely profitable world campaigns with CNN, Maldives Marketing & Public Relations
Corporation (MMPRC / Visit Maldives) has signed an promoting and branded content material settlement with
CNN International Commercial to advertise the Maldives to a worldwide viewers by means of persuasive
storytelling. This marketing campaign with CNN shall be performed from June until the tip of October 2022. MMPRC
campaigns with CNN up to now two years centered on selling native skills, artists, and tales on a
world scale. The success of those campaigns impressed us to proceed our partnership with CNN with a view to
promote Maldives by means of native skills.

The settlement was signed throughout a ceremony held at MMPRC headquarters on twenty fifth May 2022 by Chief
Executive Officer and Managing Director of MMPRC, Mr. Thoyyib Mohamed, and by Mr Abhijeet Dhar,
Director Sales, South Asia, CNN International Commercial.

CEO & MD Thoyyib acknowledged that CNN had been instrumental in selling the Maldives by means of immersive
storytelling over the previous few years. He stated that the marketing campaign will amplify the story of fifty profitable
years of tourism within the Maldives by means of a mixture of storytelling with emotional resonance and
cultural relevance, to raise perceptions of the Maldives within the minds of vacationers.

Speaking in regards to the marketing campaign, Abhijeet Dhar, Director Sales South Asia, CNN International Commercial,
stated “We are thrilled to take our marketing campaign with MMPRC into the third consecutive 12 months for a worldwide
cross-platform marketing campaign that brings Maldives’ journey experiences to life – particularly when this stunning
nation celebrates its fiftieth 12 months of Tourism. Our marketing campaign is a compelling mixture of wealthy storytelling,
adept branded content material and unparalleled engagement that CNN has with its viewers. This 12 months we’ve additionally
delivered to fore a model new immersive story-telling expertise for our audiences to showcase the hidden
gems of Maldives which are stunning and undiscovered to our audiences throughout the globe.”




CNNIC’s world model studio Create will even roll out a branded content material manufacturing underneath the idea
‘Rediscover Paradise’. This manufacturing will enchantment to vacationers by means of emotion, resonance, and
relatability, and supply a chance for them to rediscover paradise. TV productions, digital movies
and articles, social media campaigns, picture galleries, and audio excursions are a few of the numerous approaches
CNN will make the most of in its content material manufacturing. This marketing campaign will run adjoining to new upcoming journey and
way of life content material that CNN is growing in regards to the Maldives to run throughout its TV and digital platforms.

The function of the marketing campaign is to advertise the Maldives past the solar, sand, and sea, delving deep into
the wealthy tradition, heritage, and threads of Maldivian society and way of life. Stories shall be interwoven with
the breathtaking magnificence and marvel of the Maldives’ pure surroundings. The content material produced on this
marketing campaign is designed to succeed in a worldwide viewers. MMPRC focuses closely on offering publicity and
alternatives for native skills and artists throughout world campaigns resembling these. Therefore, we are going to
emphasize selling native skills throughout this 12 months’s marketing campaign with CNN as nicely.

This is the third time now we have signed a worldwide marketing campaign settlement with CNN up to now two years. Our
first marketing campaign was through the pandemic, and CNN was instrumental in selling the Maldives as a secure

haven within the world market. Our marketing campaign in 2021 with CNN underneath the theme of ‘Reconnect Maldives’
explored completely different tales inside the tourism business, the completely different merchandise and experiences accessible
right here, and why the Maldives stays one of many most secure locations. We are assured that our continued
marketing campaign with CNN will yield a profitable end result and keep the Maldives as one of many main
vacationer locations on this planet.

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