Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has performed a webinar for
journey brokers and tour operators from the United States of America (USA) below the identify ‘High-End
Adventures – The Maldives awaits | USA 2022’. The goal of the webinar, held on seventeenth May 2022, was to
prepare U.S journey brokers and tour operators and promote high-end adventures within the Maldives for vacationers,
showcasing the most effective of the vacation spot.
This is the primary webinar performed this yr to strengthen the Maldives model throughout the North American
market. The hour-long session was joined by Yacht Maldives, Movenpick Resort Kuredhivaru Maldives,
and Crossroads Maldives.
The webinar commenced with a gap speech by the Chief Executive Officer and Managing Director
(CEO & MD), Mr Thoyyib Mohamed, highlighting the necessary relationship between Maldives and the U.S
journey commerce. Mr Thoyyib additional underscored the various awards and accolades achieved by Maldives
throughout the previous years, and the enjoyment of vacationing within the Maldives throughout the golden jubilee yr of the
Maldivian tourism business.
Followed by CEO & MD’s speech, an replace was offered relating to the most recent journey pointers in relation
to the pandemic. Afterwards, MMPRC offered a vacation spot presentation showcasing the breathtaking
fantastic thing about the Maldives, the 4 tourism merchandise (resorts, guesthouses, liveaboards, lodges) and the
distinctive experiences supplied in Maldives. Sleeping in a bubble tent on the seaside, staying at a personal water
villa and flying in a seaplane have been among the many many thrilling distinctive experiences promoted. In addition,
the security offered by the pure socially-distanced distinctive geography of the Maldives was additionally
highlighted within the video to advertise Maldives as a secure haven for vacationers in the usmarket.
The business companions offered the most recent info on the distinctive merchandise and experiences
respective to every property. The webinar offered an necessary platform for Visit Maldives’ business
companions to showcase their newest merchandise to a wide-reaching journey commerce viewers in the usregion as
nicely as strengthen relations with the usmarket.
With over 100 journey commerce representatives registered, the session ended with a Q&A. The webinar
concluded with an thrilling raffle vacation giveaway sponsored by Saii Lagoon Maldives. The fortunate winner
gained an all-inclusive 5 nights keep within the Maldives.
The U.S was one of many high supply markets to the Maldives final yr. As of sixth April 2022, Maldives have
welcomed 460,479 vacationers in whole, out of which 21,009 vacationers are from the U.S. There have been a number of
actions performed for the market final yr. This contains joint-marketing campaigns, webinars,
participation in main gala’s and exhibitions, and internet hosting familiarization journeys. Similar actions are deliberate
for this yr.
The Maldives has additionally eased journey restrictions imposed on vacationers which enforced presenting of unfavorable
PCR checks by all vacationers. In this regard, from 4th March 2022, vacationers visiting Maldives are not
required to current a Covid-19 PCR unfavorable outcome upon arrival if the prescribed doses of vaccine are
accomplished 14 days previous to date of arrival. As of thirteenth March 2022, the Maldives has additionally lifted the nationwide
public well being emergency, imposed in response to the emergence of the Covid-19 pandemic. The ease of
journey restrictions and measures would make it simpler for vacationers to go to the Maldives.
As the corporate liable for advertising the Maldives as a vacation spot overseas, MMPRC carried out 260
completely different advertising actions in 22 international markets final yr, together with gala’s, roadshows, familiarization
journeys, advertising campaigns, webinars, and interviews. The biggest testomony to the success of those
actions got here late final yr, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst
a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of business
excellence. This is the second consecutive yr that the Maldives had efficiently earned this prestigious
title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by vacationers from all
over the globe.
This yr additionally celebrates an distinctive yr to go to the Maldives – the Golden Jubilee celebration of
tourism within the Maldives kicked off earlier final yr with plans to conduct new and thrilling actions
all year long.