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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has collaborated with ‘Surf Session’, a media platform devoted to browsing. An thrilling familiarisation journey and a digital marketing campaign was carried out to advertise the Maldives as a number one surf vacation spot within the French market. The digital marketing campaign was carried out on social media and the Surf Session web site.
During the primary a part of the marketing campaign, a younger surfer, Kyllian Guerin, accompanied Surf Session on a week-long journey the place he surfed and explored the very best waves of the Maldives. Ayada Maldives, Adaaran Select Hudhuranfushi, and Cinnamon Dhonveli Maldives hosted this familiarisation journey. Kyllians’ journey was captured and model content material within the type of Instagram tales, posts, articles and banners had been disseminated on Kyllian Guerin and Surf Session social media platforms and official web site. As for the second a part of the marketing campaign, digital and print articles highlighted the surf life-style within the Maldives and had been revealed on Surf Session web site. Additionally, an thrilling video of Kyllian’s journey within the Maldives was posted on YouTube, showcasing the great thing about the surf spots of the vacation spot.
The marketing campaign strengthened Maldives’ presence as a premium surf vacation spot and drove pleasure amongst Surf Session’s readership and browsing group. The marketing campaign elevated visibility for French surfers and additional strengthened the Maldives model within the French market. Collaborating with prestigious media like Surf Session and influential personalities like Kyllian Guerin permits MMPRC to seize the eye of potential surfers and journey lovers alike, encouraging them to decide on the Maldives as their most well-liked vacation vacation spot. The total marketing campaign resulted in over a collective attain of 919,209.00.
The present rating of France is at #8 with 41,072 arrivals as of thirty first October 2023. MMPRC is persistently selling the Maldives within the French market by way of numerous advertising and marketing actions. This yr, we carried out a marketing campaign with Vogue France and IFTM Top Resa 2023. We additionally plan to advertise the Maldives at ILTM Cannes 2023 later this yr. These advertising and marketing actions make sure the Maldives stay a top-of-mind vacation spot for travellers from the French market.
